Vega Awards Arcturus Winner Winner

2022

Nymbus Funding Video

Entrant Company

Launch Marketing

Category

Video / Online Video (Single) - News / Feature

Client's Name

Nymbus

Country / Region

United States

Nymbus turned to Launch Marketing, a full-service marketing firm, to create a video announcing new funding. This $53 million infusion of funding from investors, led by Insight Partners, helped the company launch new services and accelerate company growth and development as innovators in the fintech industry.

Nymbus’ strong presence on social media informed the need for a succinct video that could be used effectively across their respective digital platforms. The video is an eye-catching way to amplify the message of the funding and gives a quick overview of Nymbus’s future, including changes to company structure and operational growth.

In the spirit of growth, the music and animation chosen were designed to spark a sense of excitement. The video uses a mix of Nymbus and Insight Partners brand colors to visually cement the partnership between the companies. While the video is cohesive in the core messaging, portions of the video focus on different messaging points. The beginning of the video is the announcement of new funding led by Insight Partners. Here, the orange color from the Insight Partner’s brand is weaved in with the Nymbus blue throughout key graphics and background image, further solidifying the two companies working together. The middle section summarizes why financial institutions are turning to Nymbus for their service and solution features. The precise transitions between graphics and text throughout help keep the viewer engaged, but not distracted. The video rounds out with a section that articulates what Nymbus brings to the table in the innovative digital banking industry, emphasizing “New Starts Now.”

The video was well utilized by Nymbus on social media, receiving high engagement rates across digital platforms. Interactions with the post on their LinkedIn and Twitter accounts received greater engagement, including a substantial number of likes, comments and shares, than other company postings by team members and company advisors.

Overall, the Nymbus funding video is a visually pleasing way to announce this new chapter for their company. It expresses what Nymbus does and how this financing impacts where it plans to go in the future.

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