2022
Life Swap Gamer vs Farmer
Entrant Company
Vicarious PR
Category
Video / Online Video (Campaign) - Educational
Client's Name
National Peanut Board
Country / Region
United States
Vicarious was tasked to help create informative and entertaining content that would help reach and educate a younger gamer-focused audience on the health benefits of Peanuts in the US. Focusing on educating people on the realities of farming, health benefits, and breaking myths surrounding peanuts. The creative team at Vicarious alongside SMOSH created a life swap video that saw a real farmer and the team at SMOSH both farm in reality as well as virtually on StarDew Valley.
Credits
Entrant Company
Hitha
Audio & Radio (Single) - Best Original Music
Country / Region
United States
Entrant Company
ValueLabs
Digital Illustration (Campaign) - Animation / Visual Graphics
Country / Region
India
Entrant Company
Havas, Prague
Digital Marketing (Campaign) - Branded Content
Country / Region
Czech Republic
Entrant Company
500 Designs
Website & Mobile Sites - Religion & Spirituality
Country / Region
United States