2022
Life Swap Gamer vs Farmer
Entrant Company
Vicarious PR
Category
Video / Online Video (Campaign) - Educational
Client's Name
National Peanut Board
Country / Region
United States
Vicarious was tasked to help create informative and entertaining content that would help reach and educate a younger gamer-focused audience on the health benefits of Peanuts in the US. Focusing on educating people on the realities of farming, health benefits, and breaking myths surrounding peanuts. The creative team at Vicarious alongside SMOSH created a life swap video that saw a real farmer and the team at SMOSH both farm in reality as well as virtually on StarDew Valley.
Credits
Entrant Company
Responsive Spaces
Digital Marketing (Campaign) - Experimental / Innovative
Country / Region
Austria
Entrant Company
Proscalar, LLC
Digital Marketing (Campaign) - Best Use of Video
Country / Region
United States
Entrant Company
Havas, Prague
Digital Marketing (Campaign) - Viral Marketing
Country / Region
Czech Republic
Entrant Company
Hawthorne Advertising
Video / Online Video (Single) - Advertisement
Country / Region
United States