Vega Awards Canopus Winner Winner

Portugal

2022

Super Bock Collector’s Edition Spot

Entrant Company

Omdesign

Category

Video / Online Video (Single)

Client's Name

Super Bock Group

Sub-Category

Food & Beverage

Super Bock Group pays homage to the microbrewers responsible for the genesis of Companhia União Fabril Portuense (CUFP). To eternalize the moment, the company created the Super Bock Collector’s Edition, a blend that honors the origins and that is born from the alchemy between knowledge, taste, expertise and desiring. This film illustrates the manufacturing process of this beer, limited to only 500 numbered bottles, as well as its differentiating packaging, highlighting, throughout the entire spot, the uniqueness of this exclusive edition developed for “connoisseurs”. “A beer with body and soul” was the claim adopted and the spot reveals the essence of this unique and innovative project in the brewing world. The voice-over begins with the question: “What better way to honor the foundation of Companhia União Fabril Portuense than to create a beer with a unique blend, in its original bottle?”, in response to what you will witness. The brewing company was bold and relied on the same creative team to create this film, as well as the product and packaging design, naming, concept and storytelling of the Super Bock Collector's Edition, which carries decades of history and knowledge accumulated over more than 100 years. The original panels of Augusto Gomes, placed in the production room, are reproduced in the exclusive bottle, which was adorned with screen printing. These portray the craftsmanship and work of the artisans, who transform the cereals and hops, and where the agency looked for the detail that illustrates this edition. Super Bock Collector's Edition, a beer to share, collect or simply contemplate, combines the knowledge of the masters with the flavor of malts and results from the perfection that is only available to those who try to do more and better and seek what was never reached before. The golden color of the cereals and the boilers illuminates the mastery of the craftsmanship and gives a unique light to the entire spot where all the colors that are part of the Super Bock brand’s DNA are also present in this special beer, designed essentially for collectors who value excellence, exclusivity and new experiences.

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