Rombauer Vineyards’ Website Refresh

With an iconic brand name and passionate consumer following, Napa Valley’s Rombauer Vineyards recognized that a captivating website was essential for continuing their decades of success. The winery enlisted Affinity Creative Group for a website refresh that reflected the brand’s passion for pairing joyful moments with incredible wines, both on and offline.

Affinity Creative designed and developed a compelling and comprehensive website for Rombauer that encompasses brand, product, and e-commerce functionality. With an emphasis on the brand’s iconic blue, the new website celebrates Rombauer’s awarding-winning wine, story, loyal customers, and strong community. Affinity created an immersive and interactive online experience built on state-of-the-art UI design that not only motivates consumers to purchase wine but inspires visitors to commemorate life’s joyful moments.

Affinity Creative’s digital team also wrote and produced the Rombauer Anthem Film, which champions finding joy in life, no matter the occasion. This included a three-day shoot across multiple Northern California locations resulting in a minute-long cinematic short, as visually beautiful as it is joyful. The team’s photography perfectly coincides with the film, emphasizing a family-first set to include lifestyle, product, and lay flat photography.