2022
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"Giro Reflections" is an emotional video film about a three-week journey on the footsteps of Giro d'Italia 2022, where the narrative voice of Nicholas Roche, the protagonist of the video and professional cyclist, take us on a journey along some of the main stages of Giro d'Italia, in the name of the passion for cycling, of the rediscovery of italian territory's beauty and of our traditional flavours. All this in the saddle of the historical e innovative Bianchi bikes.
Credits
Entrant Company
SVEN
Digital Marketing (Campaign) - Experimental / Innovative
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Philippines
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Havas, Prague
Digital Marketing (Campaign) - Viral Marketing
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Czech Republic
Entrant Company
Next Advertising
Video / Online Video (Campaign) - Sports
Country / Region
Romania