Vega Awards Centauri Winner Winner

2022

United Concordia Fortify Game Rich Media

Entrant Company

LevLane

Category

Digital Marketing (Campaign) - Game / Application

Client's Name

United Concordia Dental Insurance

Country / Region

United States

This game (which is here shown as a video), ran in rich media units. It used the creative from the TV spot (also linked) to let users help the main character deliver his packages - reinforcing to them how important it is for small businesses to keep their employees healthy, and increasing engagement with United Concordia at the same time.

Credits

CCO/LevLane
Bruce Lev
ECD/LevLane
Martin Bihl
Sr. Copywriter/LevLane
Joe Schoppy
SVP Strategy & Client Engagement/LevLane
Kevin Dunn
Account Director/LevLane
MaryPat Siwak
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