Vega Awards Centauri Winner Winner

2022

AARP Driver Safety December Course Acquisition Email

Entrant Company

Thomas ARTS

Category

Digital Marketing (Campaign) - Email Marketing

Client's Name

AARP

Country / Region

United States

AARP Driver Safety deployed an email in December 2021 aimed at driving sign ups for it's Smart Driver Online Course. The creative was targeted at past email engagers as well as a modeled audience and creative highlighted the benefits of taking the Smart Driver Online Course. To further increase engagement, the email creative was dynamically populated based on an audience member's state to call out specific insurance savings and if the person was a past course participant. As further incentive, the audience was also offered a discount off the course for one day only.

Credits

AARP Driver Safety Digital Marketing Manager
Sheena Wallace
TA Marketing Platform Technologist
Kaely Kernan
TA Marketing Platform Architect
Garret Chandler
TA Marketing Platform Engineer
Amber Keel
TA Senior Account Supervisor
Claire Robertson
TA Copywriter
Karley Cisler
TA Art Director
Joe Cusamon
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