Vega Awards Centauri Winner Winner

2022

Shining Bright at 75 Years

Entrant Company

QNY Creative

Category

Social Media (Campaign) - Food & Beverage

Client's Name

World Finer Foods / Reese Specialty Foods

Country / Region

United States

Reese Specialty Foods is an American company that offers the highest quality products from different corners of the world; offerings include artichokes, hearts of palm, capers, seafood, sauces, and more. They have been America’s most trusted name in gourmet specialty ingredients for almost a century, and every product must meet the highest standards for taste, quality, and affordability. Their products are sourced from all over the world so American consumers can experience worldly dishes in the comfort of their own homes. QNY Creative has created a social and digital marketing campaign focusing on its 75-year anniversary to boost brand and product awareness in the U.S market. The goal was to craft a compelling social and digital marketing campaign to celebrate its 75-year anniversary and boost Reese’s mission as a brand and its attributes and increase website traffic. At the heart of the project was a nostalgic influence distinctly imbued with gourmet dining. QNY responded by assisting in the art direction, copywriting, design, and online brand awareness via social media, newsletters, display ads, and press releases. All to celebrate timeless flavors, and encourage recipe creation with Reese products among consumers. The campaign strives to devise a detailed retrospective, of how Reese started and how it became America’s most trusted name in gourmet specialty food ingredients. To accomplish this, QNY dug deeper into the brand’s rich history, returning to its core mission - to share exotic delicacies belonging to different cultures from all over the world with the American consumer.

Credits

Ezio Burani
Creative Director
James Ferranti
Chief Marketing Officer
Ana Camero
Art Director
Camille Ortiz
Graphic Designer
Patricia Gonzaga
Graphic Designer
Marija Schmitt
Graphic Designer
Campara Rozina
Social Marketing Director
Andrea Laurenti
Copy Writer
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