Vega Awards Centauri Winner Winner

2021

Ride to Work

Entrant Company

PeopleReady

Category

Video / Online Video (Single) - TV Ad

Client's Name

Country / Region

United States

This year, staffing leader PeopleReady launched its first-ever television commercial with the goal of increasing brand awareness. The PeopleReady ‘Ride to Work’ 30-second commercial featured two-time Indianapolis 500 champ Takuma Sato and highlighted Peopleready’s mission to connect people and work fast. Building upon PeopleReady’s sponsorship of Sato in this year’s Indy 500, the ad tied into an overall Indy 500 themed marketing campaign aimed at helping people and businesses navigate workforce challenges. Airing on NBC, streaming TV, social media and video ads, the ‘Ride to Work’ ad was met with incredible success resulting in: • 5 million viewers on its NBC run • 600,000 views on streaming TV, social media and video ads • 1.1 million impressions on social media • 1,000+ shares and retweets • 3.2k new social account followers • 111,000+ views of commercial by customers/prospects • 395,000+ views by associates/jobseekers • The ad helped to double the number of google searches for PeopleReady compared to last year.

 
2021
Hawthorne Advertising | Vega Website Awards 2021 Winner
Zesty Paws

Entrant Company

Hawthorne Advertising

Digital Marketing - Social Campaign

Country / Region

United States

 
2021
State Farm Insurance Company | Vega Website Awards 2021 Winner

Entrant Company

State Farm Insurance Company

Mobile Apps & Sites - Integrated Mobile Experience

Country / Region

United States

 
2021
Vital Design LLC | Vega Website Awards 2021 Winner
ACI Worldwide

Entrant Company

Vital Design LLC

Website - Financial Services

Country / Region

United States

 
2021
The Savage Bureau, Inc. | Vega Website Awards 2021 Winner
Greystar

Entrant Company

The Savage Bureau, Inc.

Website - Best Home Page

Country / Region

United States