Vega Awards Centauri Winner Winner

2021

Ride to Work

Entrant Company

PeopleReady

Category

Video / Online Video (Single) - TV Ad

Client's Name

Country / Region

United States

This year, staffing leader PeopleReady launched its first-ever television commercial with the goal of increasing brand awareness. The PeopleReady ‘Ride to Work’ 30-second commercial featured two-time Indianapolis 500 champ Takuma Sato and highlighted Peopleready’s mission to connect people and work fast. Building upon PeopleReady’s sponsorship of Sato in this year’s Indy 500, the ad tied into an overall Indy 500 themed marketing campaign aimed at helping people and businesses navigate workforce challenges. Airing on NBC, streaming TV, social media and video ads, the ‘Ride to Work’ ad was met with incredible success resulting in: • 5 million viewers on its NBC run • 600,000 views on streaming TV, social media and video ads • 1.1 million impressions on social media • 1,000+ shares and retweets • 3.2k new social account followers • 111,000+ views of commercial by customers/prospects • 395,000+ views by associates/jobseekers • The ad helped to double the number of google searches for PeopleReady compared to last year.

2021
Video / Online Video
Simon Puschmann | Vega Website Awards 2021 Winner
personal work

Entrant Company

Simon Puschmann

Video / Online Video (Single) - Documentary - Long Form (>5 mins)

Country / Region

United States

2021
Video / Online Video
Gravity Global | Vega Website Awards 2021 Winner

Entrant Company

Gravity Global

Video / Online Video (Single) - Marketing

Country / Region

United Kingdom

2021
Digital Marketing
Hawthorne Advertising | Vega Website Awards 2021 Winner
Zenwise

Entrant Company

Hawthorne Advertising

Digital Marketing - Social Campaign

Country / Region

United States

2021
Podcasts
Matter | Vega Website Awards 2021 Winner

Entrant Company

Matter

Podcasts (Single) - Interview / Talk Show

Country / Region

United States