BACKGROUND INFORMATION: Lenzing is an international company that produces fibers out of wood, which serve as the raw material for a wide range of textiles. Sustainability, in particular respect for nature and the next generation, is a central focus at Lenzing: both in product manufacturing and in communication. IDEA: The topic also plays the central role in the campaign "A letter to a child" that we developed for Lenzing. The central idea is about selected Lenzing employees writing a letter to the most important people in their lives: To their children and grandchildren. The letter expresses the employees' wishes for a sustainable future. Thereby, some thought-provoking questions are asked: Will the next generation be able to look forward to a carefree future? What fears and worries will our children grow up with? The employees read this letter in the films and talk about these questions, but also about their hopes for a common and sustainable future. The film was shot in Lenzing and the surrounding area as well as at four different employees' homes. OUTPUT: "A Letter To A Child" was brought into the most diverse formats for various channels. RESULTS: The success: over 10,000 views and more than 2,000 likes.
Augmented Reality (NEW)