Vega Awards | Canopus Winner

Germany

2021

Lenzing #ALetterToAChild

Entrant Company

Al Dente Entertainment GmbH

Category

Video / Online Video (Campaign)

Client's Name

Lenzing Group

Sub-Category

Environmental Issue / Awareness

BACKGROUND INFORMATION: Lenzing is an international company that produces fibers out of wood, which serve as the raw material for a wide range of textiles. Sustainability, in particular respect for nature and the next generation, is a central focus at Lenzing: both in product manufacturing and in communication. IDEA: The topic also plays the central role in the campaign "A letter to a child" that we developed for Lenzing. The central idea is about selected Lenzing employees writing a letter to the most important people in their lives: To their children and grandchildren. The letter expresses the employees' wishes for a sustainable future. Thereby, some thought-provoking questions are asked: Will the next generation be able to look forward to a carefree future? What fears and worries will our children grow up with? The employees read this letter in the films and talk about these questions, but also about their hopes for a common and sustainable future. The film was shot in Lenzing and the surrounding area as well as at four different employees' homes. OUTPUT: "A Letter To A Child" was brought into the most diverse formats for various channels. RESULTS: The success: over 10,000 views and more than 2,000 likes.

Credits

Director Peter Schels
Producer/DIT Moritz Feith
DoP /Drone Dietrich Mangold
AC / lighting technician / DIT Johan Munsberg
Sound technician Attila Makai
Photographer / make-up Laura Petzold
Head of Postproduction/Editing Alexander Maier
Post production Leon Seibl
2021
United States

Entrant Company

Evergreen Podcasts

Category

Books (NEW)

2021
United States
Boehringer Ingelheim

Entrant Company

Confideo Labs

Category

Augmented Reality (NEW)

2021
United States
Branden and Rayni Williams

Entrant Company

Agent Image

Category

Real Estate

2021
New Zealand

Entrant Company

AUT University

Category

Comic Book / Graphic Novel