Vega Awards | Canopus Winner

United States

2021

AARP Work + Jobs: "Multigenerational" Campaign

Entrant Company

Thomas ARTS

Category

Digital Marketing

Client's Name

AARP Work + Jobs

Sub-Category

Integrated Campaign

AARP Work & Jobs collaborates with employers, to influence companies to affirm and hire experienced workers and providing them with tools to cultivate a multigenerational workforce. The AARP Multigenerational landing page and marketing campaign highlighted the benefits of hiring an age-diverse workforce and encouraged employers to hire an age-diverse workforce to ensure they had the skillset to be productive and innovative, especially during challenging times.

Credits

AARP, SVP Marketing Nataki Edwards
AARP, Director Integrated Marketing Catherine Gachet
AARP, Senior Strategist Integrated Marketing Conrad Heibel
TA, Account Supervisor Torie McGrath
TA, Senior Account Supervisor Jennifer Lyon
TA, Creative Director/Copywriter Rob Atkinson
TA, Art Director Anthony Holje
2021
Saudi Arabia

Entrant Company

Extend Ad

Category

Branding / CI

2021
Saudi Arabia

Entrant Company

Extend Ad

Category

Food & Beverage

2021
Hong Kong S.A.R.

Entrant Company

K11 Hong Kong

Category

COVID-19-related (NEW)

2021
Germany
Coya Insurance

Entrant Company

Kopfkino Kollektiv GmbH

Category

Diversity & Inclusion (NEW)