Vega Awards Canopus Winner Winner

2021

AARP Work + Jobs: "Multigenerational" Campaign

Entrant Company

Thomas ARTS

Category

Digital Marketing - Integrated Campaign

Client's Name

AARP Work + Jobs

Country / Region

United States

AARP Work & Jobs collaborates with employers, to influence companies to affirm and hire experienced workers and providing them with tools to cultivate a multigenerational workforce. The AARP Multigenerational landing page and marketing campaign highlighted the benefits of hiring an age-diverse workforce and encouraged employers to hire an age-diverse workforce to ensure they had the skillset to be productive and innovative, especially during challenging times.

Credits

AARP, SVP Marketing
Nataki Edwards
AARP, Director Integrated Marketing
Catherine Gachet
AARP, Senior Strategist Integrated Marketing
Conrad Heibel
TA, Account Supervisor
Torie McGrath
TA, Senior Account Supervisor
Jennifer Lyon
TA, Creative Director/Copywriter
Rob Atkinson
TA, Art Director
Anthony Holje
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Entrant Company

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Entrant Company

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Country / Region

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