Disney+ Singapore: A Night of Disney+

To welcome Disney+ to SINGAPORE a roadblock event "live" show was produced and broadcasted on traditional TV as well as online. A Night of Disney+ took an astoundingly short 8 weeks from conception to broadcast. Disney+ exceeded its subscriber projections for Singapore within 24 hours of launch. During launch week, the highest chatter for Disney+ revolved around the marketing efforts of Disney+ in “A Night of Disney+” which happened on the evening of 24 February to celebrate the launch. The views of the Facebook Premiere stream alone topped 500,000 with over 7,000 likes and over 900 comments - more incredible considering that this version of the show was geo-restricted to Singapore. Disney+ follower-ship on social media platforms increased by over 8,000 on Facebook and Instagram. This was a 430% increase compared to previous weeks.