Vega Awards Canopus Winner Winner

2021

Disney+ Singapore: A Night of Disney+

Entrant Company

Moving Bits

Category

Video / Online Video (Single) - Events & Live Webcasts

Client's Name

The Walt Disney Co.

Country / Region

Singapore

To welcome Disney+ to SINGAPORE a roadblock event "live" show was produced and broadcasted on traditional TV as well as online.

A Night of Disney+ took an astoundingly short 8 weeks from conception to broadcast.

Disney+ exceeded its subscriber projections for Singapore within 24 hours of launch. During launch week, the highest chatter for Disney+ revolved around the marketing efforts of Disney+ in “A Night of Disney+” which happened on the evening of 24 February to celebrate the launch.

The views of the Facebook Premiere stream alone topped 500,000 with over 7,000 likes and over 900 comments - more incredible considering that this version of the show was geo-restricted to Singapore. Disney+ follower-ship on social media platforms increased by over 8,000 on Facebook and Instagram. This was a 430% increase compared to previous weeks.

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Entrant Company

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Video / Online Video (Single) - Non-profit

Country / Region

United States