Vega Awards Centauri Winner Winner

2021

Spotify Rx

Entrant Company

Miami Ad School

Category

Digital Marketing - COVID-19-related (NEW)

Client's Name

Spotify

Country / Region

United States

Entry Level

Student

A recent study found that a change of scenery can boost mood and overall well-being. What’s more, 90% of drivers reported feeling happy when listening to music while driving. But with the traditional commute in decline as the work from home trend continues, fewer people are listening to Spotify in their cars. We wanted to change that. Introducing Spotify Rx, a campaign that shows how listening to music while driving is like medicine for the mind.

Credits

Copywriter
Joshua Blanco
Art Director
Gabs Samame
Art Director
Kamiin Valree
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