Vega Awards Centauri Winner Winner

United States

2021

Golden Retriever Burgers Trending?! #CatchOnToCarnism

Entrant Company

Beyond Carnism

Category

Video / Online Video (Single)

Client's Name

Sub-Category

Public Service / Activism

In August 2020, NowThis—the largest social video news publisher in the world—premiered Beyond Carnism's three-minute video entitled “Golden Retriever Burgers Trending?! #CatchOnToCarnism.” Carnism is the invisible belief system that conditions people to eat certain animals. The sticky, thought-provoking video quickly went viral, also clocking up views on AOL, other news sites, and social media posts by organizations and influencers. In just two weeks, the video was shared thousands of times across all platforms and garnered nearly 1 million total views. Using eye-catching animations and powerful, compelling dialogue, the video exposes the psychology that drives people to eat animals by illustrating how carnism distorts our perceptions of farmed animals and the foods procured from their bodies. Drawing parallels with the movie "The Matrix," it reveals that people view eating animals as normal, natural, and necessary as long as they are plugged into the “matrix of carnism.” Through the video, we invited viewers to be vegan allies—including by being as vegan as possible—in order to become a part of the solution to help transform carnism.

2021
Canada
INVIVO - a Red Nucleus company | Vega Website Awards 2021 Winner

Entrant Company

INVIVO - a Red Nucleus company

Category

Medical

2021
Singapore
IrisWave | Vega Website Awards 2021 Winner

Entrant Company

IrisWave

Category

Wedding

2021
United States
Forum One | Vega Website Awards 2021 Winner
Alliance for Justice

Entrant Company

Forum One

Category

Associations

2021
United States
Evergreen Podcasts | Vega Website Awards 2021 Winner

Entrant Company

Evergreen Podcasts

Category

Finance / Banking (NEW)