Vega Awards Centauri Winner Winner

2021

Golden Retriever Burgers Trending?! #CatchOnToCarnism

Entrant Company

Beyond Carnism

Category

Video / Online Video (Single) - Public Service / Activism

Client's Name

Country / Region

United States

In August 2020, NowThis—the largest social video news publisher in the world—premiered Beyond Carnism's three-minute video entitled “Golden Retriever Burgers Trending?! #CatchOnToCarnism.” Carnism is the invisible belief system that conditions people to eat certain animals. The sticky, thought-provoking video quickly went viral, also clocking up views on AOL, other news sites, and social media posts by organizations and influencers. In just two weeks, the video was shared thousands of times across all platforms and garnered nearly 1 million total views. Using eye-catching animations and powerful, compelling dialogue, the video exposes the psychology that drives people to eat animals by illustrating how carnism distorts our perceptions of farmed animals and the foods procured from their bodies. Drawing parallels with the movie "The Matrix," it reveals that people view eating animals as normal, natural, and necessary as long as they are plugged into the “matrix of carnism.” Through the video, we invited viewers to be vegan allies—including by being as vegan as possible—in order to become a part of the solution to help transform carnism.

2021
 
Promoqube | Vega Website Awards 2021 Winner

Entrant Company

Promoqube

Social Campaign & Series - Games / Games-related

Country / Region

Turkey

2021
 
Matter | Vega Website Awards 2021 Winner
Mass Technology Leadership Council + Matter

Entrant Company

Matter

Podcasts (Campaign) - Best Mini Series

Country / Region

United States

2021
 
WONDR | Vega Website Awards 2021 Winner
11ONZE

Entrant Company

WONDR

Website - Social / Networking

Country / Region

Ireland

2021
 
STEREOSCREEN  | Vega Website Awards 2021 Winner
SCHAEFFLER

Entrant Company

STEREOSCREEN

Video / Online Video (Single) - Diversity & Inclusion

Country / Region

Germany