Vega Awards Canopus Winner Winner

2021

GODGAME Company, a Whole New Level of an Animated Sitcom

Entrant Company

Bigpictureteam Inc.

Category

Digital Marketing - Best Use of Animation (NEW)

Client's Name

Netmarble Corporation

Country / Region

South Korea

An animated sitcom for a whole new level of game marketing strategy

Epic game marketing strategy through game brand differentiation.

- Plenty of game companies with brand marketing strategies in the game industry turning into a red ocean.

- Focuses on differentiating a brand rather than brand awareness for a competitive advantage

- Planning to make an animated sitcom to remind people of 'Fun' from the brand "Netmarble".

- GODGAME Company, an animated sitcom is produced in collaboration with JJALTOON, the most popular animated videos on YouTube. The content for targeted viewers received good responses.

- Designed a branding strategy to make targets naturally think, 'Anything Netmarble Makes Is Fun'

- Reached over 10 million views

- Reached 600,000 views (on average) for each of the GODGAME Company series

- Achieved 140,000 interactions (likes, comments and shares)

- The second most popular video on YouTube

- 8 of 17 episodes, listed on Trending videos on YouTube

2021
 
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Entrant Company

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Country / Region

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