Vega Awards | Canopus Winner

South Korea

2021

GODGAME Company, a Whole New Level of an Animated Sitcom

Entrant Company

Bigpictureteam Inc.

Category

Digital Marketing

Client's Name

Netmarble Corporation

Sub-Category

Best Use of Animation (NEW)

An animated sitcom for a whole new level of game marketing strategy Epic game marketing strategy through game brand differentiation. - Plenty of game companies with brand marketing strategies in the game industry turning into a red ocean. - Focuses on differentiating a brand rather than brand awareness for a competitive advantage - Planning to make an animated sitcom to remind people of 'Fun' from the brand "Netmarble". - GODGAME Company, an animated sitcom is produced in collaboration with JJALTOON, the most popular animated videos on YouTube. The content for targeted viewers received good responses. - Designed a branding strategy to make targets naturally think, 'Anything Netmarble Makes Is Fun' - Reached over 10 million views - Reached 600,000 views (on average) for each of the GODGAME Company series - Achieved 140,000 interactions (likes, comments and shares) - The second most popular video on YouTube - 8 of 17 episodes, listed on Trending videos on YouTube

2021
United States
Yamamoto Agency | Vega Website Awards
Analog Devices, Inc.

Entrant Company

Yamamoto Agency

Category

Technology

2021
United States
500 Designs LLC | Vega Website Awards

Entrant Company

500 Designs LLC

Category

User Experience

2021
United States
Global Press Journal | Vega Website Awards

Entrant Company

Global Press Journal

Category

Editorial Experience (NEW)

2021
United Kingdom
Gravity Global | Vega Website Awards

Entrant Company

Gravity Global

Category

Business to Business