Vega Awards | Canopus Winner

Saudi Arabia

2021

The Uninterrupted Dinner | New Jotun Fenomastic Wonderwall

Entrant Company

Extend Ad

Category

Social Campaign & Series

Client's Name

Jotun

Sub-Category

Experimental / Innovative

The Brief Jotun is launching a new product Fenomastic Wonderwall Life, a paint that has no smell Creative Solution We didn't just want to tell people that the new Jotun Fenomastic Wonderwall Life has no smell. We wanted to prove it. And we did that by inviting 5 of the region's most influential and loved names including an actress, TV talk show hosts and fashion and beauty celebrities to a live sensorial dining experience. While they were immersed in their dining experience in complete darkness, the product quietly made its point. Each influencer experienced the product and used their own social channels to activate the message - creating an unprecedented buzz for Jotun Fenomastic Wonderwall Life.

Credits

Executive Creative Director Ali Al Zabadani
2021
United States
Echelberger Group

Entrant Company

Agent Image

Category

Real Estate

2021
United States
The Good Toy Group

Entrant Company

Jane Lee Design LLC

Category

New Category (Digital Marketing)

2021
United States

Entrant Company

Global Press

Category

eAnnual Report

2021
Canada
WESTLOFT COMMUNITIES

Entrant Company

PUREBLINK

Category

Augmented Reality (NEW)