Vega Awards | Canopus Winner

Saudi Arabia

2021

The Uninterrupted Dinner | New Jotun Fenomastic Wonderwall

Entrant Company

Extend Ad

Category

Social Campaign & Series

Client's Name

Jotun

Sub-Category

Experimental / Innovative

The Brief Jotun is launching a new product Fenomastic Wonderwall Life, a paint that has no smell Creative Solution We didn't just want to tell people that the new Jotun Fenomastic Wonderwall Life has no smell. We wanted to prove it. And we did that by inviting 5 of the region's most influential and loved names including an actress, TV talk show hosts and fashion and beauty celebrities to a live sensorial dining experience. While they were immersed in their dining experience in complete darkness, the product quietly made its point. Each influencer experienced the product and used their own social channels to activate the message - creating an unprecedented buzz for Jotun Fenomastic Wonderwall Life.

Credits

Executive Creative Director Ali Al Zabadani
2021
Sweden

Entrant Company

Yo Adrian

Category

Fashion & Beauty

2021
United Kingdom
Skidmore, Owings & Merrill

Entrant Company

Revenant

Category

Animation (NEW)

2021
United States

Entrant Company

The Brand Agency

Category

Fashion & Beauty

2021
Ireland
Likha Aesthetic

Entrant Company

WONDR

Category

Beauty & Cosmetics