Vega Awards Canopus Winner Winner

2021

Tales of Ceylon - Travel Marketing Re-imagined

Entrant Company

Antyra Solutions

Category

Website - Travel / Tourism

Client's Name

Tales of Ceylon

Country / Region

Sri Lanka

Tales of Ceylon is a travel platform designed to entice a casual observer, taking a storytelling approach to share Sri Lanka's rich heritage and culture through well-researched stories, epic tales and animated features. This visibility and corresponding website traffic seamlessly connects with end-to-end planning information on key destinations, flights, hotels and experiences with the intent of converting causal interest into booking intent. The platform also offers native advertising packages for curated brands to feature their content and connect directly with users of the website.

The platform was conceptualized and designed by Antyra Solutions, a data-driven Digital Marketing Agency which combines creativity, technology and performance-based digital marketing under one roof. The team at Antyra Solutions wanted a potential traveller to ‘feel’ for the destination and actively have a conversation about Sri Lanka for their next holiday. To do so, they chose to tell intriguing stories from the country's history, culture and about its vibrant people on the website, in order to captivate the attention and interest of potential visitors.

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