We, the Kopfkino Kollektiv, have made an analysis to understand what was missing in the current strategy for Coya to grow. They needed to gain more visibility and awareness for their great services. Being insured has never been so easy. Everything works mobile and is concluded fast but the target group didn’t know about the advantages and USPs Coyas’ insurances offers. So we worked out a fun awareness campaign which fits the target group perfectly. Coya focuses on young clients and expats in Germany, which strongly support diversity. Because of that it was very important for us to represent the LGBTQI+ community. This video shows the little things in life that can go wrong when having a date but no worries: The insurance has got you! The homemade song perfectly supports the situations, guarantees attention and helps Coya to be on top of mind when thinking about insurances. This led to an incredible low Cost-per-view and hits the mark for the target group.