Vega Awards Centauri Winner Winner

2021

Understand your Anger

Entrant Company

Shoot You Ltd

Category

Video / Online Video (Single) - Health / Fitness / Wellness

Client's Name

Cool Relationships

Country / Region

United Kingdom

Quint Boa – psychotherapist – has responded to deep personal concerns about worsening mental health by producing this self-funded, powerful animation entitled ‘Understand your Anger’. Covid-19 is responsible for profound social damage, with the aftereffects expected to last at least a decade. How we deal with the heightened, pandemic-induced emotions of grief, trauma, anxiety and indeed anger, will have an overwhelming impact on the future of societal health, globally.

‘Understand your Anger’ is the first in a series of eight animations which has been made available (free of charge) to anyone and everyone seeking to understand and rationalise their feelings and behaviour. Using ‘digital cel’ animation – a hand drawn style made famous by Walt Disney - the voice-over (selected for its gentle, approachable, calming narrative), starts to unravel the complexity of why we express ‘anger’ and what the trade-off cost is of this ‘self-soothing’ technique to ourselves and others.

With young people especially effected by soaring mental illness, ‘Understand your Anger’ has been made available online so it is easily accessible to this demographic. The next stage will be to add subtitles and local language versions for international audiences. Quint Boa is currently exploring how to make the ‘Cool Relationships’ series of videos available to mental health charities and educational establishments.

Credits

Co-Producer/Shoot You Ltd
Quint Boa
Co-Producer/Shoot You Ltd
James Earl
2021
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