Vega Awards Centauri Winner Winner

2021

Minerva: superior quality since 1942

Entrant Company

Omdesign

Category

Video / Online Video (Single) - Food & Beverage

Client's Name

A Poveira

Country / Region

Portugal

Minerva, one of the main Portuguese players in the food and canned fish sector, owned by A Poveira, launched a TV spot made by the hands of the creative agency that portrays the superior quality and freshness of its canned fish. This 10-second spot can be seen here - https://youtu.be/vuiCEZAJq6A - and reinforces the tradition, innovation and know-how that the brand has advocated since 1942. “The best that the sea gives us, from our hands, the best recipes at the table of the Portuguese people” is the voice-over of this ad. Minerva understood that 2020 was the right time to get even closer to its consumers and to remember all the people they can count, every day, with Minerva products on their table, always fresh and reliable, thus enjoying healthy and full-flavored meals. With this communication, Minerva aims to consolidate Portuguese preserves as a product of excellence and a national icon. The adopted slogan, “Minerva: superior quality since 1942.”, reinforces the main values and attributes of the brand, especially with regard to the quality, tradition and excellence that have been part of the brand’s DNA for more than 75 years.

 
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