Vega Awards | Canopus Winner

United States

2021

Jellysmack's Binge Society Popcorn Perfect Movie Clips

Entrant Company

The Brand Agency

Category

Social Content & Marketing

Client's Name

Jellysmack

Sub-Category

Entertainment

Jellysmack’s ultimate strategy for their film-centric channel, Binge Society, is to build the most fan-friendly and engaging YouTube channel for movie lovers around the world to relive their favorite cinematic moments online. At Binge Society, it’s lights, camera, action on everything movies.  Appealing to a wide range of movie fans, Jellysmack constantly publishes a stream of the most iconic movie scenes from different genres across each decade, from cult classics to award winning films. Jellysmack produces and edits entertaining montage videos with fresh spins like “The Best Dinosaur Chases” and “Your Week Presented by [movie character]” to show fans their most-loved flicks in a new light. Jellysmack encourages conversations amongst its viewers with clever movie memes, trivia and interactive games. Fans can go behind the scenes with these features in the Community section, where posts consistently earn 10-15k active engagements. Jellysmack utilizes their proprietary social listening platform, JellyPulse, to identify popular trends, themes and stories to create their own content. This allows them to edit and optimize each video for maximum engagement using their exclusive multi-variant testing approach that vets the best video edit, caption, thumbnail and other features so each post is ready for its close-up. By listening to fans, producing creative cuts, and putting data in the director’s seat, Jellysmack’s Binge Society has quickly gained an audience, becoming a channel for the world’s biggest movie fans on YouTube in just 10 months. The feel-good channel has earned 1.3 million subscribers since its launch in April 2020. With over 900 million lifetime views and 300 million current monthly views, it is consistently ranked in the Top 50 YouTube Channels by weekly views in the U.S. “Bingers” have racked up 31 million watch hours, proving that clip-based film content has officially been greenlit. 

2021
United States
Vilcek Foundation

Entrant Company

Forum One

Category

Art / Performing Arts

2021
Singapore

Entrant Company

Bluemango Communications Pte Ltd

Category

Business & Finance (NEW)

2021
Spain
Inés Rosales

Entrant Company

Parnaso

Category

Food & Beverage

2021
Canada
Seafood from Canada

Entrant Company

Waterwerks Communications

Category

Best Visual Design