Security Health Plan

SHP TV CAMPAIGN

Security Health Plan (SHP), is a local health insurance organization that was being outpriced by behemoth national brands with much more name recognition. So we created a TV campaign to help SHP share what makes them better than those big brands: their dedication to each customer getting the best solution for their needs with insurance options tailored to them. It also all happened at a time when our nation was in the thick of COVID-19 lock downs and one of the most heated and divisive political campaigns in U.S. history, which is why this work celebrates our differences and unites us all under a common good.