Vega Awards Canopus Winner Winner

2021

Nutrena ProForce Video

Entrant Company

Yamamoto Agency

Category

Video / Online Video (Single) - Retail

Client's Name

Nutrena ProForce Horse Feed

Country / Region

United States

NUTRENA ProForce VIDEO

Nutrena is known for making nutritious feeds to keep animals happy, healthy and feeling their best. But a heartfelt approach wasn’t going to cut it when relaunching their super-premium performance horse feed, ProForce, to serious riders. So our rebrand and campaign efforts promoted it the way you would a sports drink. We showed pro riders and their champions excelling in the arena. Because ProForce isn’t just another horse feed, it’s fuel.

Credits

Chief Creative Officer
Grant Smith
Group Creative Director
Shawn Pals
Associate Creative Director
Sarah Koster
Copywriter
Drew Coveyou
Agency Producer
Kathy Awe
Project Management
Tayne Hall
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