2021
Nutrena ProForce Video
Entrant Company
Yamamoto Agency
Category
Video / Online Video (Single) - Retail
Client's Name
Nutrena ProForce Horse Feed
Country / Region
United States
NUTRENA ProForce VIDEO
Nutrena is known for making nutritious feeds to keep animals happy, healthy and feeling their best. But a heartfelt approach wasn’t going to cut it when relaunching their super-premium performance horse feed, ProForce, to serious riders. So our rebrand and campaign efforts promoted it the way you would a sports drink. We showed pro riders and their champions excelling in the arena. Because ProForce isn’t just another horse feed, it’s fuel.
Credits
Entrant Company
Origami Research & Development
Video / Online Video (Campaign) - Best Directing
Country / Region
United States
Entrant Company
Charles Diggs Design
Website - Website Redesign
Country / Region
United States
Entrant Company
Al Dente Entertainment GmbH
Video / Online Video (Campaign) - Environmental Issue / Awareness
Country / Region
Germany
Entrant Company
Bigpictureteam Inc.
Digital Marketing - Best Use of Animation
Country / Region
South Korea