Vega Awards Canopus Winner Winner

United States

2021

Nutrena ProForce Video

Entrant Company

Yamamoto Agency

Category

Video / Online Video (Single)

Client's Name

Nutrena ProForce Horse Feed

Sub-Category

Retail

NUTRENA ProForce VIDEO Nutrena is known for making nutritious feeds to keep animals happy, healthy and feeling their best. But a heartfelt approach wasn’t going to cut it when relaunching their super-premium performance horse feed, ProForce, to serious riders. So our rebrand and campaign efforts promoted it the way you would a sports drink. We showed pro riders and their champions excelling in the arena. Because ProForce isn’t just another horse feed, it’s fuel.

Credits

Chief Creative Officer Grant Smith
Group Creative Director Shawn Pals
Associate Creative Director Sarah Koster
Copywriter Drew Coveyou
Agency Producer Kathy Awe
Project Management Tayne Hall
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Entrant Company

National Yunlin University of Science & Technology

Category

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