United States
2021
Nutrena ProForce Video
Entrant Company
Yamamoto Agency
Category
Video / Online Video (Single)
Client's Name
Nutrena ProForce Horse Feed
Sub-Category
Retail
NUTRENA ProForce VIDEO Nutrena is known for making nutritious feeds to keep animals happy, healthy and feeling their best. But a heartfelt approach wasn’t going to cut it when relaunching their super-premium performance horse feed, ProForce, to serious riders. So our rebrand and campaign efforts promoted it the way you would a sports drink. We showed pro riders and their champions excelling in the arena. Because ProForce isn’t just another horse feed, it’s fuel.
Credits
Chief Creative Officer
Grant Smith
Group Creative Director
Shawn Pals
Associate Creative Director
Sarah Koster
Copywriter
Drew Coveyou
Agency Producer
Kathy Awe
Project Management
Tayne Hall
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Category
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National Yunlin University of Science & Technology
Entrant Company
National Yunlin University of Science & Technology
Category
Digital Illustration - Poster