Vega Awards | Canopus Winner

United States

2021

Nutrena ProForce Video

Entrant Company

Yamamoto Agency

Category

Video / Online Video (Single)

Client's Name

Nutrena ProForce Horse Feed

Sub-Category

Retail

NUTRENA ProForce VIDEO Nutrena is known for making nutritious feeds to keep animals happy, healthy and feeling their best. But a heartfelt approach wasn’t going to cut it when relaunching their super-premium performance horse feed, ProForce, to serious riders. So our rebrand and campaign efforts promoted it the way you would a sports drink. We showed pro riders and their champions excelling in the arena. Because ProForce isn’t just another horse feed, it’s fuel.

Credits

Chief Creative Officer Grant Smith
Group Creative Director Shawn Pals
Associate Creative Director Sarah Koster
Copywriter Drew Coveyou
Agency Producer Kathy Awe
Project Management Tayne Hall
2021
United Arab Emirates

Entrant Company

Ziina

Category

Best User Interface / Experience

2021
United Arab Emirates

Entrant Company

Ziina

Category

Best Visual Design

2021
United States

Entrant Company

Affinity Creative Group

Category

Best Use of Video / Motion Graphics

2021
United States
The New England Venture Capital Association (NEVCA)

Entrant Company

Matter

Category

New Category (Virtual / Remote Experience)