Vega Awards | Canopus Winner

South Korea

2021

GODGAME Company, a Whole New Level of an Animated Sitcom

Entrant Company

Bigpictureteam Inc.

Category

Digital Marketing

Client's Name

Netmarble Corporation

Sub-Category

Branded Content

An animated sitcom for a whole new level of game marketing strategy Epic game marketing strategy through game brand differentiation. - Plenty of game companies with brand marketing strategies in the game industry turning into a red ocean. - Focuses on differentiating a brand rather than brand awareness for a competitive advantage - Planning to make an animated sitcom to remind people of 'Fun' from the brand "Netmarble". - GODGAME Company, an animated sitcom is produced in collaboration with JJALTOON, the most popular animated videos on YouTube. The content for targeted viewers received good responses. - Designed a branding strategy to make targets naturally think, 'Anything Netmarble Makes Is Fun' - Reached over 10 million views - Reached 600,000 views (on average) for each of the GODGAME Company series - Achieved 140,000 interactions (likes, comments and shares) - The second most popular video on YouTube - 8 of 17 episodes, listed on Trending videos on YouTube

2021
Spain
we want to be your voice

Entrant Company

Parnaso

Category

Non-profit

2021
Canada
WESTLOFT COMMUNITIES

Entrant Company

PUREBLINK

Category

Augmented Reality (NEW)

2021
United States
Analog Devices, Inc.

Entrant Company

Yamamoto Agency

Category

Technology

2021
United States

Entrant Company

Charles Diggs Design

Category

Best Use of Video / Motion Graphics