Vega Awards Arcturus Winner Winner

2021

AARP Work + Jobs: "Multigenerational" Campaign Landing Page

Entrant Company

Thomas ARTS

Category

Digital Marketing - Landing Page (NEW)

Client's Name

AARP Work + Jobs

Country / Region

United States

AARP Work & Jobs collaborates with employers, to influence companies to affirm and hire experienced workers and providing them with tools to cultivate a multigenerational workforce. The AARP Multigenerational landing page and marketing campaign highlighted the benefits of hiring an age-diverse workforce and encouraged employers to hire an age-diverse workforce to ensure they had the skillset to be productive and innovative, especially during challenging times.

Credits

AARP, SVP Marketing Nataki Edwards
AARP, Director Integrated Marketing Catherine Gachet
AARP, Senior Strategist Integrated Marketing Conrad Heibel
TA, Account Supervisor Torie McGrath
TA, Senior Account Supervisor Jennifer Lyon
TA, Creative Director/Copywriter Rob Atkinson
TA, Art Director Anthony Holje
 
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Entrant Company

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Country / Region

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Entrant Company

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Country / Region

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Entrant Company

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Country / Region

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Entrant Company

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Country / Region

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