2021

The NOSM Trivia Challenge

Entrant Company

Launchfire

Digital Marketing - Marketing Effectiveness

Client's Name

Northern Ontario School of Medicine

Country / Region

Canada

Players selected their community and then answered trivia questions about Northern Ontario and health care, aiming to get the most questions right in a row. The questions raised awareness about social issues affecting Northern Ontario, and about the Northern Ontario School of Medicine’s offering. One player received $1000 in a draw, and the community with the highest cumulative score received a $10,000 donation to their community healthcare centre.