Vega Awards Arcturus Winner Winner

Hong Kong S.A.R., China

2020

SISHK: eFamily Fest 2020

Entrant Company

Creative Theory Group

Category

Video / Online Video (Campaign)

Client's Name

Singapore International School Hong Kong

Sub-Category

School / University

Every year Singapore International School Hong Kong (SISHK) has traditionally celebrated the Joy of Learning with the SISHK Family Festival. Due to social distancing and COVID-19 the school needed to go online with the festival this year, however, they still wanted to deliver lots of activities and excitement in the e-version of the Family Festival to bring their SISHK Family together and engage them through various different online activities. Understanding the power of video as a valuable resource for engagement SISHK partnered with Creative Theory Group to develop, produce and create a series of five videos to enable parents, students, teachers, friends, family and community to join in the festival and experience what is going on in various parts of the school. These videos formed the main bulk on content on the microsite as part of the eFamily Fest 2020. https://sites.singapore.edu.hk/FamFest2020/ The videos were a major success and enabled parents (and prospective parents), students, family and the community to still participate without COVID-19 limiting their enjoyment.

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