Vega Awards | Arcturus Winner

United States

2020

The Problems with Salt Pools

Entrant Company

ity Advertising

Category

Video / Online Video (Single)

Client's Name

Axiall Corporation, A Westlake Company

Sub-Category

Informational

Many homeowners are installing salt water pools in their backyards without knowing some of the problems associated with these systems. Axiall Corporation (A Westlake Company) requested ity Advertising's services concepting, script writing, storyboarding, animating and editing a video for pool owners to better understand some of the perils of salt systems and encourage pools owners to consider the Sustain Pool Care System as an alternative for their pool chlorination needs. Working with Axiall Corporation, ity Advertising created a fun 2D animated video that is easy to understand and effective. Pool stores that sell the Sustain Pool Care System have quickly embraced the video, using it on their social media properties and in-store screens.

Credits

President / ity Advertising Steve Smith
Art Director / ity Advertising Kaitlynn Ashby
Account Director / ity Advertising Tom Higgins
Director of Marketing / Axiall Corporation Frank Schiffman
Marketing / Axiall Corporation Ana Kuhn
2020
United States

Entrant Company

Visibly Connected

Category

Marketing Effectiveness

2020
United States

Entrant Company

NoCave Media / M923 Inc

Category

Landing Page

2020
Germany

Entrant Company

Deutsche Welle TV

Category

Web Series Individual Episode

2020
United States
Investigation Discovery

Entrant Company

Socialfly

Category

Influencer Marketing