Many homeowners are installing salt water pools in their backyards without knowing some of the problems associated with these systems. Axiall Corporation (A Westlake Company) requested ity Advertising's services concepting, script writing, storyboarding, animating and editing a video for pool owners to better understand some of the perils of salt systems and encourage pools owners to consider the Sustain Pool Care System as an alternative for their pool chlorination needs. Working with Axiall Corporation, ity Advertising created a fun 2D animated video that is easy to understand and effective. Pool stores that sell the Sustain Pool Care System have quickly embraced the video, using it on their social media properties and in-store screens.
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