Vega Awards | Arcturus Winner

United States

2020

The Problems with Salt Pools

Entrant Company

ity Advertising

Category

Video / Online Video (Single)

Client's Name

Axiall Corporation, A Westlake Company

Sub-Category

Informational

Many homeowners are installing salt water pools in their backyards without knowing some of the problems associated with these systems. Axiall Corporation (A Westlake Company) requested ity Advertising's services concepting, script writing, storyboarding, animating and editing a video for pool owners to better understand some of the perils of salt systems and encourage pools owners to consider the Sustain Pool Care System as an alternative for their pool chlorination needs. Working with Axiall Corporation, ity Advertising created a fun 2D animated video that is easy to understand and effective. Pool stores that sell the Sustain Pool Care System have quickly embraced the video, using it on their social media properties and in-store screens.

Credits

President / ity Advertising Steve Smith
Art Director / ity Advertising Kaitlynn Ashby
Account Director / ity Advertising Tom Higgins
Director of Marketing / Axiall Corporation Frank Schiffman
Marketing / Axiall Corporation Ana Kuhn
2020
United Kingdom
Economic Statistics Centre of Excellence

Entrant Company

Contra Agency

Category

Government

2020
United States

Entrant Company

North Star Inbound

Category

Viral Marketing

2020
United States
Tyler Kennett

Entrant Company

WMUL-FM Marshall University

Category

Program

2020
Australia

Entrant Company

Ear-Movies.com

Category

Podcast Single Episode