Vega Awards Arcturus Winner Winner

2020

The Problems with Salt Pools

Entrant Company

ity Advertising

Category

Video / Online Video (Single) - Informational

Client's Name

Axiall Corporation, A Westlake Company

Country / Region

United States

Many homeowners are installing salt water pools in their backyards without knowing some of the problems associated with these systems. Axiall Corporation (A Westlake Company) requested ity Advertising's services concepting, script writing, storyboarding, animating and editing a video for pool owners to better understand some of the perils of salt systems and encourage pools owners to consider the Sustain Pool Care System as an alternative for their pool chlorination needs.

Working with Axiall Corporation, ity Advertising created a fun 2D animated video that is easy to understand and effective. Pool stores that sell the Sustain Pool Care System have quickly embraced the video, using it on their social media properties and in-store screens.

Credits

President / ity Advertising
Steve Smith
Art Director / ity Advertising
Kaitlynn Ashby
Account Director / ity Advertising
Tom Higgins
Director of Marketing / Axiall Corporation
Frank Schiffman
Marketing / Axiall Corporation
Ana Kuhn
2020
Video / Online Video
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Entrant Company

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Video / Online Video (Single) - New Category (Video)

Country / Region

United States

2020
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Social Content & Marketing - Fashion & Beauty

Country / Region

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Websites
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Entrant Company

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Websites - Government

Country / Region

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2020
Websites
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Entrant Company

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Websites - Cultural

Country / Region

United States