Vega Awards | Arcturus Winner

Canada

2020

Miranda

Entrant Company

Miami Ad School

Category

Mobile Apps / Sites

Client's Name

+Peace / PartnersGlobal

Sub-Category

Public Service & Activism

Entry Level

Student

Miranda is mobile app campaign that "aims to provide access to justice for all and build effective, accountable, and inclusive institutions at all levels", as outlined by Goal #16 of the Global Sustainable Development Goals Miranda fulfills this by responding to popular police phrases with automatic audio recording, using the concept of "wake words" popularized by Siri, Alexa, etc. This builds accountability in interactions between law enforcement and vulnerable youth in urban societies. Additionally, Miranda acts as a voice-activated legal database so these same communities who usually can’t afford legal aid, are given equal access to legal literacy.

Credits

Art Director David Lopez
Copywriter Tyler J. Edwards
2020
United States

Entrant Company

Dreamscape Marketing

Category

User Experience

2020
Belgium
Philip Morris International

Entrant Company

Emakina

Category

Corporate Communications

2020
Philippines

Entrant Company

SVEN

Category

Health & Fitness

2020
Germany

Entrant Company

Simon Puschmann

Category

Experimental / Innovative