Vega Awards | Arcturus Winner

Philippines

2020

Shaking the World of Diabetes

Entrant Company

SVEN

Category

Social Content & Marketing

Client's Name

Glucerna

Sub-Category

Health & Fitness

In the current normal when Filipino people with diabetes need a little more convenience and empowerment, diabetes nutrition brand Glucerna took the bold leap of launching a new product format – Glucerna Ready-to-Drink. But instead of going the usual serious route expected from the category, the brand made another bold choice that significantly paid off – to take a FUNctional, optimistic launch approach that starts with… a SHAKE!

2020
Canada
+Peace / PartnersGlobal

Entrant Company

Miami Ad School

Category

Public Service & Activism

2020
Singapore

Entrant Company

IrisWave

Category

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2020
India

Entrant Company

A.P Moller Maersk

Category

New Category (Digital Marketing)

2020
United States
KILZ Paint & Primer

Entrant Company

Arcana Academy

Category

How-To & DIY