Vega Awards | Centauri Winner

United States

2020

Northampton Community College Fall 2020 Enrollment Campaign

Entrant Company

Liquid

Category

Digital Marketing

Client's Name

Northampton Community College

Sub-Category

Integrated Campaign

Northampton Community College advertised their fall enrollment period to increase enrollment for students and adult learners, with ads targeted to their 3 main audiences; prospective students (17 – 21 years old) adult learners (22 – 45 years old) and parents of high school students (45 – 55 years old). A mix of video, audio and static images were created to ensure we’re capturing our audience’s attention in different mediums. We decided to use spotlight videos and imagery of real students in our ads and let them describe their own experiences at NCC. Although planning for this campaign started months away, we quickly had to adjust due to the pandemic halting in-person classes to make sure our ad copy was relevant to our audience’s concerns and experiences. Overview: • New landing page created • Launched LinkedIn, Facebook and Instagram Video, Single Image and Carousel Ads • Launched Facebook, Instagram and Snapchat Story Ads • Ran Spotify Audio Ads • Created Google and Bing Search Ads • Ran a Display Ad Set on the Google Display Network • Placed Video Ads on YouTube

Credits

Integrated Campaign Strategist Melanie Novak
Graphic Designer Alyssa Sopko
Senior Digital Marketing Manager Emily Massaro
Project Manager Maegen Kutzman
Data Analyst Courtney Fenstermaker
Paid Search Strategist Andrew Cabrelli
2020
United States

Entrant Company

PeopleScout

Category

Podcast Series

2020
United States
Bobby Boyd

Entrant Company

Agent Image

Category

Real Estate

2020
Hong Kong S.A.R.

Entrant Company

Sino Real Estate Agency Limited

Category

New Category (Digital Marketing)

2020
United States

Entrant Company

Remodelers Advantage, Inc

Category

Events & Live Webcasts