Vega Awards | Centauri Winner

Kuwait

2020

Brand Identity Design for Masgouf Restaurant in Kuwait

Entrant Company

Sarah AlSharhan

Category

Digital Marketing

Client's Name

SeaZen Group

Sub-Category

Branding / CI

A brand identity was designed and created for Masgouf Restaurant in Kuwait, which is located at the largest and most prestigious shopping mall in the country, the Avenues Mall. The logo is an existing logo from an international franchise and I designed the brand identity for Masgouf Restaurant in Kuwait. The brand identity includes Babylonian-Sumerian ancient scripture and spells out the name of the restaurant "Masgouf" repeatedly to create a pattern resembling that of the ancient scripture. "Masgouf" is known as a special way in which fish is cooked so I created a pattern of fish scales and added a metallic tone to represent fish in the brand identity. These elements are blended together into a design that represents the brand at its core and is intriguing to the eye. The brand identity was implemented on various collateral and products including the brand's corporate identity (business cards, letterheads, envelopes), paper bags, wet towels packaging, take-out containers, and continues to be implemented on other collateral as well.

Credits

SARAH ALSHARHAN
2020
United States

Entrant Company

Moms Don't Have Time to Read Books

Category

Podcast Series

2020
United States
Barghausen Engineering

Entrant Company

efelle creative

Category

Construction

2020
Turkey

Entrant Company

Promoqube

Category

Integrated Campaign

2020
Kuwait

Entrant Company

Sarah AlSharhan (Freelance)

Category

Branding / CI