Vega Awards Centauri Winner Winner

2020

Body Type

Entrant Company

Miami Ad School Europe

Category

Social Campaign & Series - New Category (Social Campaign & Series)

Client's Name

Google & HMCT Art Centre

Country / Region

India

Entry Level

Student

Our aim is to show that perfection can take any form and how music frees us from what is considered perfect. We took what is considered perfect, Helvetica, and redesigned it for our message. With Body type, your body dictates the design. Users film themselves dancing to their “feel good” song and we take the movement tracking data to create a typeface that is unique to their bodies which are owned by them through copyright. Users can then spread the love and help others to love and own their Body types, forging a community of confident individuals all dancing to their own rhythms in unison.

Credits

Art Director
Rose Elise Achard
Copywriter
Adam Braun
Creative Technologist
Paras Juneja
Creative Technologist
Sukratti Jain
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