Vega Awards | Centauri Winner

India

2020

Body Type

Entrant Company

Miami Ad School Europe

Category

Social Campaign & Series

Client's Name

Google & HMCT Art Centre

Sub-Category

New Category (Social Campaign & Series)

Our aim is to show that perfection can take any form and how music frees us from what is considered perfect. We took what is considered perfect, Helvetica, and redesigned it for our message. With Body type, your body dictates the design. Users film themselves dancing to their “feel good” song and we take the movement tracking data to create a typeface that is unique to their bodies which are owned by them through copyright. Users can then spread the love and help others to love and own their Body types, forging a community of confident individuals all dancing to their own rhythms in unison.

Credits

Art Director Rose Elise Achard
Copywriter Adam Braun
Creative Technologist Paras Juneja
Creative Technologist Sukratti Jain
2020
United States

Entrant Company

Media Frenzy Global

Category

New Category (Social Content & Marketing)

2020
United States

Entrant Company

Dreamscape Marketing

Category

Home Page

2020
United States

Entrant Company

Altudo

Category

New Category (Website)

2020
United States

Entrant Company

NoCave Media / M923 Inc

Category

Microsite