2020
Entrant Company
Category
Client's Name
Country / Region
Entry Level
Our aim is to show that perfection can take any form and how music frees us from what is considered perfect. We took what is considered perfect, Helvetica, and redesigned it for our message. With Body type, your body dictates the design. Users film themselves dancing to their “feel good” song and we take the movement tracking data to create a typeface that is unique to their bodies which are owned by them through copyright. Users can then spread the love and help others to love and own their Body types, forging a community of confident individuals all dancing to their own rhythms in unison.
Credits
Entrant Company
Emakina
Websites - User Experience
Country / Region
Belgium
Entrant Company
Academy of Art University
Games - Best Visual Design
Country / Region
United States
Entrant Company
Dreamscape Marketing
Websites - Visual Appeal
Country / Region
United States