Vega Awards | Centauri Winner

Philippines

2020

Shaking the World of Diabetes

Entrant Company

SVEN

Category

Digital Marketing

Client's Name

Glucerna

Sub-Category

Marketing Effectiveness

In the current normal when Filipino people with diabetes need a little more convenience and empowerment, diabetes nutrition brand Glucerna took the bold leap of launching a new product format – Glucerna Ready-to-Drink. But instead of going the usual serious route expected from the category, the brand made another bold choice that significantly paid off – to take a FUNctional, optimistic launch approach that starts with… a SHAKE!

2020
Canada

Entrant Company

Ericson Group Inc

Category

Business to Business

2020
United States

Entrant Company

3DUS

Category

Hotel / Resort and Lodging

2020
United States
MediaBlink

Entrant Company

ArtVersion

Category

Multi-level Marketing

2020
Canada
Aurora Strategy Group

Entrant Company

Arrow Communications Group

Category

Self-Promotion