2020
Shaking the World of Diabetes
Entrant Company
SVEN
Category
Digital Marketing - Marketing Effectiveness
Client's Name
Glucerna
Country / Region
Philippines
In the current normal when Filipino people with diabetes need a little more convenience and empowerment, diabetes nutrition brand Glucerna took the bold leap of launching a new product format – Glucerna Ready-to-Drink. But instead of going the usual serious route expected from the category, the brand made another bold choice that significantly paid off – to take a FUNctional, optimistic launch approach that starts with… a SHAKE!
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