2020
Entrant Company
Category
Client's Name
Country / Region
In the current normal when Filipino people with diabetes need a little more convenience and empowerment, diabetes nutrition brand Glucerna took the bold leap of launching a new product format – Glucerna Ready-to-Drink. But instead of going the usual serious route expected from the category, the brand made another bold choice that significantly paid off – to take a FUNctional, optimistic launch approach that starts with… a SHAKE!
Entrant Company
Agency Fifty3
Digital Marketing - New Category (Digital Marketing)
Country / Region
United States
Entrant Company
A.P Moller Maersk
Digital Marketing - Integrated Campaign
Country / Region
India
Entrant Company
Sino Real Estate Agency Limited
Digital Marketing - New Category (Digital Marketing)
Country / Region
Hong Kong S.A.R., China