2020

Shaking the World of Diabetes

Entrant Company

SVEN

Digital Marketing - Marketing Effectiveness

Client's Name

Glucerna

Country / Region

Philippines

In the current normal when Filipino people with diabetes need a little more convenience and empowerment, diabetes nutrition brand Glucerna took the bold leap of launching a new product format – Glucerna Ready-to-Drink. But instead of going the usual serious route expected from the category, the brand made another bold choice that significantly paid off – to take a FUNctional, optimistic launch approach that starts with… a SHAKE!