Vega Awards Centauri Winner Winner

2020

#TheySaidIDOugh

Entrant Company

Attention Span Media

Category

Websites - Microsite

Client's Name

Hormel® Pepperoni

Country / Region

United States

While throwing a Pizza-Themed Wedding for Celebrity Pizza Couple Nino Coniglio and Shealyn Sharleen, Hormel® Pepperoni needed a microsite to support the celebration.

TheySaidIDough.com achieves Hormel Foods' overall goal of connecting the couple with friends and family all over the country who are unable to celebrate with them in person and raising funds for nonprofit organization Slice Out Hunger.

Hormel® Pepperoni branding is implemented throughout the homepage as it tells the story of Nino and Shealyn’s big event, highlights relevant media coverage, appeals for donations and features an assortment of commemorative pepperoni merchandise available for purchase.

All product proceeds will be going to Slice Out Hunger’s Pizza vs. Pandemic initiative, designed to support frontline healthcare workers by coordinating large orders with independent pizzerias across the country. The website encourages visitors to show their support of the happy couple while contributing to a but a great cause.

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