Vega Awards | Canopus Winner

United States

2020

Zeiss Ceramics Expo Virtual Booth

Entrant Company

THE EXHIBIT COMPANY

Category

Virtual Reality & 360 Video

Client's Name

Zeiss

Sub-Category

Best Interaction Design

Project Description Create an immersive 3D rendered booth to explore the latest advancements in microscopy solutions by developing a captivating virtual environment to emphasize the Zeiss brand and highlight the various products. Initial design request required developing a virtual “template” that would be a combination of a showroom and island booth space. By following Zeiss corporate guidelines to create a central, sleek, hi-end open space with logo branded reception area. Including info kiosk stations, product segmented video stations, light box feature product and presentation lounge area with large video wall. The virtual space is entered from inside the center of the showroom room allowing viewing and access of all the product and content from one -360 panoramic rotation. Including several ways to explore and learn about microscopy features and technology by actively engaging the viewer through- • Downloadable content • Linked videos • Access on-demand webinars • Chat live with Zeiss experts • Virtual tours The Zeiss branded template is fully customizable from show to show based on product and content changes. Allowing for a seamless expansion of the physical space and assets by adding additional 360 rendered panorama images linked to unlimited virtual tours and content. Design Company The Exhibit Company, Inc. family owned and operated since 1964. Through passion and innovation has progressively grown in size and presence executing events and tradeshow environments for more than 50 years. Providing a multitude of event services with partners nationwide and abroad. Always monitoring new trends, The Exhibit Company provides detailed management, cutting-edge design, meticulous fabrication and attentive field service of custom-built exhibits and displays. Including turnkey solutions for online events, virtual meetings and immersive tradeshows. Dedicated to providing premium solutions through cost effective practices. The Exhibit Company Inc. creates captivating brand experiences and engaging 360 digital events that people will never forget.

Credits

Senior Exhibit Designer / Project Manager, The Exhibit Company Inc. Nancy Gallo
Marketing Events Manager, Carl Zeiss Microscopy, LLC Karin Salerno
Marketing Communications Specialist, Carl Zeiss Microscopy, LLC Caitlin Foster
Marketing Communications Group Manager, North America, Carl Zeiss Microscopy, LLC Megan Gagliardi
2020
United States

Entrant Company

High-Proof Creative

Category

Weird (NEW)

2020
Kuwait

Entrant Company

Eagle Eye View General Trading Company (Kuwait)

Category

Natural / Wildlife

2020
United States

Entrant Company

Academy of Art University

Category

Best Visual Design

2020
Portugal
Audio UX

Entrant Company

MOXY

Category

Website - Best Homepage