Vega Awards Canopus Winner Winner

2020

Gang For Good

Entrant Company

Miami Ad School Toronto, Europe and San Francisco

Category

Video / Online Video (Single) - New Category (Video)

Client's Name

Nike

Country / Region

United States

Over 10,000 women in the UK are in gangs, specifically those aged 10-24. If you get recruited or pressured into a gang, it's hard and life threatening to get out. Nike introduces GANG for Good, a good gang and community of loving, supportive and encouraging women that run away from bad gangs and run for a better future, so they could eventually run London.

Credits

Copywriter
Hatem El Akad
Copywriter
Refaat Rico
Art Director
Ted Pedro
Art Director
Lee I
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