Vega Awards | Canopus Winner

South Africa

2020

Machines That Drive Success

Entrant Company

Magnetic Creative

Category

Video / Online Video (Single)

Client's Name

Roff Milling

Sub-Category

Sales Motivation

Maize is a staple of more than 300 million people across Africa and the most important food crop in many regions. Roff Milling – the manufacturer of maize milling machines and accessories – approached us to help grow their business both in South Africa as well as beyond its borders into Sub-Saharan Africa. Our approach was to develop purpose-led content marketing designed to target the right people in the right place with the right messaging at the right time, and to extend beyond ‘quality of product’ to the much more engaging prospect of ‘quality of life’. This content marketing strategy allowed us to produce campaigns that resonated with prospects in a more meaningful and valuable way, elevating Roff beyond competitive benchmarking and growing their brand, narrative and sales. Facebook Views: 292 000 Youtube Views: 172 619 Total Views: 464 619 Facebook: 7,742 - 39,585 followers (411.3% increase)

Credits

Account Manager Simone Swart
Art Direction Eugene Bredenkamp
Designers Kayla Archer, Lauren Frates
Videography Team Emile Fick, Noël Scholtz, Delano Stockhoff
Producer Mbali Hlangani
Social Media Manager Johann Huebsch
Creative Director Dean Jackson, Charl Diener
2020
United States

Entrant Company

tomorrow

Category

E-Commerce

2020
United States
Hypergiant Industries

Entrant Company

Hypergiant Industries

Category

Experimental / Innovative

2020
Hong Kong S.A.R.

Entrant Company

Sino Real Estate Agency Limited

Category

Mobile Campaign

2020
United States

Entrant Company

RITTA

Category

Microsite