Vega Awards Canopus Winner Winner

2020

Machines That Drive Success

Entrant Company

Magnetic Creative

Category

Video / Online Video (Single) - Sales Motivation

Client's Name

Roff Milling

Country / Region

South Africa

Maize is a staple of more than 300 million people across Africa and the most important food

crop in many regions. Roff Milling – the manufacturer of maize milling machines and

accessories – approached us to help grow their business both in South Africa as well as

beyond its borders into Sub-Saharan Africa.

Our approach was to develop purpose-led content marketing designed to target the right

people in the right place with the right messaging at the right time, and to extend beyond

‘quality of product’ to the much more engaging prospect of ‘quality of life’.

This content marketing strategy allowed us to produce campaigns that resonated with

prospects in a more meaningful and valuable way, elevating Roff beyond competitive

benchmarking and growing their brand, narrative and sales.

Facebook Views: 292 000

Youtube Views: 172 619

Total Views: 464 619

Facebook: 7,742 - 39,585 followers (411.3% increase)

Credits

Account Manager
Simone Swart
Art Direction
Eugene Bredenkamp
Designers
Kayla Archer, Lauren Frates
Videography Team
Emile Fick, Noël Scholtz, Delano Stockhoff
Producer
Mbali Hlangani
Social Media Manager
Johann Huebsch
Creative Director
Dean Jackson, Charl Diener
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Country / Region

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