Vega Awards Centauri Winner Winner

2020

Mayor

Entrant

Miami Ad School Hamburg

Category

Social Campaign & Series - Experimental / Innovative

Client's Name

Niantic

Country / Region

India

Entry Level

Student

Touristification may seem beneficial but locals may not always agree. Apart from the obvious economic upside, it brings a lot more issues in the city like crowds, pollution, increase in rates of commodities, etc. All this leads to friction between tourists and locals. To ease this friction, Niantic developed ‘Mayor’. It is an application that caters to both locals and tourists. The locals recommend their favourite spots and activities to tourists. Tourists can vote for these recommendations. Each month the local with the most votes gets to be the virtual mayor of the city. Being the mayor brings a lot of perks like discounts, free parking, etc. With Mayor, Locals get a new way to enjoy the touristification of their city.

Credits

Creative Technologist
Sukratti Jain
Creative Technologist
Paras Juneja
Mentor
Marc Vosshall
Mentor
Philip Wogart
2020
Video / Online Video
IrisWave | Vega Website Awards 2020 Winner

Entrant

IrisWave

Video / Online Video (Single) - Wedding

Country / Region

Singapore

2020
Digital Marketing
Liquid | Vega Website Awards 2020 Winner

Entrant

Liquid

Digital Marketing - Integrated Campaign

Country / Region

United States

2020
Social Campaign & Series
International SOS | Vega Website Awards 2020 Winner

Entrant

International SOS

Social Campaign & Series - News / Information

Country / Region

United Kingdom

2020
Social Content & Marketing
WMUL-FM Marshall University | Vega Website Awards 2020 Winner

Entrant

WMUL-FM Marshall University

Social Content & Marketing - Social Presence

Country / Region

United States