2020
Entrant Company
Category
Client's Name
Country / Region
Entry Level
Touristification may seem beneficial but locals may not always agree. Apart from the obvious economic upside, it brings a lot more issues in the city like crowds, pollution, increase in rates of commodities, etc. All this leads to friction between tourists and locals. To ease this friction, Niantic developed ‘Mayor’. It is an application that caters to both locals and tourists. The locals recommend their favourite spots and activities to tourists. Tourists can vote for these recommendations. Each month the local with the most votes gets to be the virtual mayor of the city. Being the mayor brings a lot of perks like discounts, free parking, etc. With Mayor, Locals get a new way to enjoy the touristification of their city.
Credits
Entrant Company
Player One Trailers
Video / Online Video (Single) - Games
Country / Region
United States
Entrant Company
Promoqube
Digital Marketing - Game or Application
Country / Region
Turkey
Entrant Company
David Kerr Design Inc
Websites - Non-Profit
Country / Region
United States