India
2020
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Client's Name
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Touristification may seem beneficial but locals may not always agree. Apart from the obvious economic upside, it brings a lot more issues in the city like crowds, pollution, increase in rates of commodities, etc. All this leads to friction between tourists and locals. To ease this friction, Niantic developed ‘Mayor’. It is an application that caters to both locals and tourists. The locals recommend their favourite spots and activities to tourists. Tourists can vote for these recommendations. Each month the local with the most votes gets to be the virtual mayor of the city. Being the mayor brings a lot of perks like discounts, free parking, etc. With Mayor, Locals get a new way to enjoy the touristification of their city.
Credits
Entrant Company
RITTA
Category
Automotive
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Miami Ad School Miami, New York And San Francisco
Category
New Category (Video)
Entrant Company
Sure Oak
Category
Marketing Effectiveness
Entrant Company
Jump Creative
Category
Fitness / Health