2020
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Category
Client's Name
Country / Region
Entry Level
Touristification may seem beneficial but locals may not always agree. Apart from the obvious economic upside, it brings a lot more issues in the city like crowds, pollution, increase in rates of commodities, etc. All this leads to friction between tourists and locals. To ease this friction, Niantic developed ‘Mayor’. It is an application that caters to both locals and tourists. The locals recommend their favourite spots and activities to tourists. Tourists can vote for these recommendations. Each month the local with the most votes gets to be the virtual mayor of the city. Being the mayor brings a lot of perks like discounts, free parking, etc. With Mayor, Locals get a new way to enjoy the touristification of their city.
Credits
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wolf+spark
Video / Online Video (Campaign) - TV AD Campaign
Country / Region
Turkey
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Misfit Digital
Digital Marketing - Social Campaigns
Country / Region
New Zealand
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Built Different
Video / Online Video (Single) - Branding
Country / Region
United States