Vega Awards | Centauri Winner

India

2020

Mayor

Entrant Company

Miami Ad School Hamburg

Category

Social Campaign & Series

Client's Name

Niantic

Sub-Category

Experimental / Innovative

Entry Level

Student

Touristification may seem beneficial but locals may not always agree. Apart from the obvious economic upside, it brings a lot more issues in the city like crowds, pollution, increase in rates of commodities, etc. All this leads to friction between tourists and locals. To ease this friction, Niantic developed ‘Mayor’. It is an application that caters to both locals and tourists. The locals recommend their favourite spots and activities to tourists. Tourists can vote for these recommendations. Each month the local with the most votes gets to be the virtual mayor of the city. Being the mayor brings a lot of perks like discounts, free parking, etc. With Mayor, Locals get a new way to enjoy the touristification of their city.

Credits

Creative Technologist Sukratti Jain
Creative Technologist Paras Juneja
Mentor Marc Vosshall
Mentor Philip Wogart
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