Vega Awards Centauri Winner Winner

2020

Mayor

Entrant

Miami Ad School Hamburg

Category

Social Campaign & Series - Experimental / Innovative

Client's Name

Niantic

Country / Region

India

Entry Level

Student

Gallery

About The Entry

Touristification may seem beneficial but locals may not always agree. Apart from the obvious economic upside, it brings a lot more issues in the city like crowds, pollution, increase in rates of commodities, etc. All this leads to friction between tourists and locals. To ease this friction, Niantic developed ‘Mayor’. It is an application that caters to both locals and tourists. The locals recommend their favourite spots and activities to tourists. Tourists can vote for these recommendations. Each month the local with the most votes gets to be the virtual mayor of the city. Being the mayor brings a lot of perks like discounts, free parking, etc. With Mayor, Locals get a new way to enjoy the touristification of their city.

Featured Media

Credits

Creative Technologist
Sukratti Jain
Creative Technologist
Paras Juneja
Mentor
Marc Vosshall
Mentor
Philip Wogart
2020
Social Content & Marketing
The Brand Advocates, Inc. | Vega Website Awards 2020 Winner

Entrant

The Brand Advocates, Inc.

Social Content & Marketing - Health & Fitness

Country / Region

United States

2020
Websites
Media Frenzy Global | Vega Website Awards 2020 Winner

Entrant

Media Frenzy Global

Websites - Telecommunications

Country / Region

United States

2020
Video / Online Video
Kong Studio Ltd | Vega Website Awards 2020 Winner

Entrant

Kong Studio Ltd

Video / Online Video (Single) - Public Service & Activism

Country / Region

United Kingdom

2020
Video / Online Video
Affinity Creative Group | Vega Website Awards 2020 Winner
Affinity Creative Group

Entrant

Affinity Creative Group

Video / Online Video (Single) - Design / Web Agency

Country / Region

United States