Vega Awards | Centauri Winner

Belgium

2020

PMI.com: Delivering a Smoke-Free Future

Entrant Company

Emakina

Category

Websites

Client's Name

Philip Morris International

Sub-Category

User Experience

One of the world’s leading tobacco companies, Philip Morris International (PMI), has a revolutionary mission: to deliver a smoke-free future. The challenge was to redesign its corporate website to communicate the bold corporate mission of “Delivering a Smoke-Free Future”, whilst making the website engaging and interesting to the general public and the corporate audience: investors, press, career-seekers, corporate governance bodies, and more. The result allows you to discover an inviting, consumer-centric organization with an exciting vision, and to understand the company’s progress in achieving its mission. Welcoming and informative, with clear and simple sections, the site uses powerful copy, images and video, to allow multiple stakeholders to easily access relevant information, quickly. From a technical standpoint, the site also delivers superior performance on desktop and mobile devices, cutting initial load time from 18 seconds to 4 seconds. PMI.com is also SEO-optimized and meets accessibility standards. This was achieved despite being built on top of the legacy code base, using a detached “handlebars” process, allowing for front-end and back-end development to be developed mostly independently and in parallel, resulting in faster delivery. The overwhelming positive reaction from stakeholders led the organisation to benchmark the project.

2020
United States

Entrant Company

Arizona State University

Category

New Category (Website)

2020
United States
Om, Organic Mushroom Nutrition

Entrant Company

Hawke Media

Category

Blog

2020
United States
Unordinary Jam

Entrant Company

Hkreate

Category

Social Presence

2020
United States

Entrant Company

WMUL-FM Marshall University

Category

Podcast Single Episode