Vega Awards | Centauri Winner

Hong Kong S.A.R.

2020

Behind The Mask

Entrant Company

Creative Theory Group

Category

Video / Online Video (Single)

Client's Name

Mind HK

Sub-Category

Nonprofit

According to Mind HK’s latest research, 50% of Hong Kong residents believe that their mental health declined during the latest wave of the COVID-19 pandemic. As wearing a mask has become part of our daily lives, it often masks our own and others’ expressions, hiding what we are really feeling. To bring awareness to this important Mental Health issue, Mind HK engaged Creative Theory Group to develop and produce a series of films and visual content for the campaign called “#behindthemask” in honour of World Mental Health Day 2020. The series was written/directed and photographed by award winning Hong Kong based filmmaker Thomas J Elliott and produced by Harry Pang under their Creative Theory Group label. The key message behind the campaign is that in the face of the uncertainty of the pandemic, it is normal to feel stressed, overwhelmed, and worried. It is important however at this difficult time, that everyone understands that they are not alone, and the organisations such as MindHK has resources available that are here to support you: https://www.mind.org.hk/behindthemask/ Mind HK encourages the use of masks as a public health measure to prevent the spread of COVID-19. Please follow the regulation for your own and others' safety. The series was developed, executed and released within a 14 day from concept to completion window in order to be ready for World Mental Health Day 2020.

Credits

Producer/Creative Theory Group Harry Pang
Editor/Creative Theory Group Eddie Addams
Editor/Creative Theory Group Kurt Longjohn
Production Manager/Creative Theory Group Anwen Freeman
Post Production Supervision/Creative Theory Group Nicholas Bolonkin
Post-Production Manager/Creative Theory Group Zhifang Men
1st Assistant Director/Creative Theory Group Roberto Sampson
2020
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Entrant Company

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Category

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Entrant Company

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Category

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Entrant Company

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Category

Social Presence

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Entrant Company

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Category

TV AD Campaign