Vega Awards | Centauri Winner

United States

2020

Real Talk - Hey Driver

Entrant Company

Media Frenzy Global

Category

Social Content & Marketing

Client's Name

Hey Driver

Sub-Category

New Category (Social Content & Marketing)

Like that friend who will always give it to you straight, Hey Driver's approach with this creative concept consisted of being real and transparent. Through imagery and graphics, our creative team sought to humanize the no-touch, web-only process of purchasing an insurance policy while also educating their target audience. The visual style around the concept consisted of photographic, black and white images with color overlays, including images of auto owners with family, friends, pets in and around their cars.

2020
United States

Entrant Company

Dreamscape Marketing

Category

Interior / Home D

2020
United States
Coastal Paws Pet Resort

Entrant Company

LHWH Advertising & PR

Category

Consumer

2020
Ireland
Stratton Studios

Entrant Company

Loveridge Design LTD

Category

Games

2020
Canada
EMPIRE COMMUNITIES

Entrant Company

PUREBLINK

Category

Integrated Campaign