2020
#SaltyNotSorry
Entrant Company
Miami Ad School, Miami
Category
Video / Online Video (Campaign) - New Category (Video / Online Video Campaign)
Client's Name
Lay's
Country / Region
United States
Entry Level
Student
#Saltynotsorry is an integrated campaign encouraging people to be honest and have fun, no matter the situation. According to Urban Dictionary, the word “salty” is to be bitter or upset. However, thanks to pop culture, the term has generated a trend of memes that we can laugh about. We want people to experience fun moments of enjoyment with any interaction throughout their day.
Credits
Entrant Company
AARP
Digital Marketing - Email Marketing
Country / Region
United States
Entrant Company
Miami Ad School Hamburg
Virtual Reality & 360 Video - Best User Experience
Country / Region
India
Entrant Company
tomorrow
Websites - Website - Best Use of Video
Country / Region
United States
Entrant Company
Zoo Miami
Video / Online Video (Single) - Natural / Wildlife
Country / Region
United States