Vega Awards Centauri Winner Winner

2020

#SaltyNotSorry

Entrant Company

Miami Ad School, Miami

Category

Video / Online Video (Campaign) - New Category (Video / Online Video Campaign)

Client's Name

Lay's

Country / Region

United States

Entry Level

Student

#Saltynotsorry is an integrated campaign encouraging people to be honest and have fun, no matter the situation. According to Urban Dictionary, the word “salty” is to be bitter or upset. However, thanks to pop culture, the term has generated a trend of memes that we can laugh about. We want people to experience fun moments of enjoyment with any interaction throughout their day.

Credits

Art Director
Tássia Cunha
Copywriter
Skylar Braswell
Copywriter
Luvkumar Khemlani
2020
 
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Entrant Company

WMUL-FM Marshall University

Audio (Single) - Podcast Single Episode

Country / Region

United States

2020
 
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Connect4Climate

Entrant Company

Miami Ad School, Miami

Video / Online Video (Single) - New Category (Video)

Country / Region

United States

2020
 
Kong Studio Ltd | Vega Website Awards 2020 Winner

Entrant Company

Kong Studio Ltd

Video / Online Video (Single) - Public Service & Activism

Country / Region

United Kingdom

2020
 
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Entrant Company

International SOS

Social Campaign & Series - News / Information

Country / Region

United Kingdom