2020
#SaltyNotSorry
Entrant Company
Miami Ad School, Miami
Category
Video / Online Video (Campaign) - New Category (Video / Online Video Campaign)
Client's Name
Lay's
Country / Region
United States
Entry Level
Student
#Saltynotsorry is an integrated campaign encouraging people to be honest and have fun, no matter the situation. According to Urban Dictionary, the word “salty” is to be bitter or upset. However, thanks to pop culture, the term has generated a trend of memes that we can laugh about. We want people to experience fun moments of enjoyment with any interaction throughout their day.
Credits
Entrant Company
Academy of Art University
Games - Best Visual Design
Country / Region
United States
Entrant Company
SVEN
Social Content & Marketing - Fashion & Beauty
Country / Region
Philippines
Entrant Company
Arcana Academy
Video / Online Video (Single) - Consumer Product / Services
Country / Region
United States
Entrant Company
PeopleScout
Audio (Campaign) - Podcast Series
Country / Region
United States