2020
#SaltyNotSorry
Entrant
Miami Ad School, Miami
Category
Video / Online Video (Campaign) - New Category (Video / Online Video Campaign)
Client's Name
Lay's
Country / Region
United States
Entry Level
Student
#Saltynotsorry is an integrated campaign encouraging people to be honest and have fun, no matter the situation. According to Urban Dictionary, the word “salty” is to be bitter or upset. However, thanks to pop culture, the term has generated a trend of memes that we can laugh about. We want people to experience fun moments of enjoyment with any interaction throughout their day.
Credits
Entrant
FindLaw
Websites - Law & Legal Services
Country / Region
United States
Entrant
Little Vitamin
Websites - Website - Best Visual Design
Country / Region
United Kingdom
Entrant
Agent Image
Websites - Real Estate
Country / Region
United States
Entrant
Player One Trailers
Video / Online Video (Single) - Best Directing
Country / Region
United States