Vega Awards | Centauri Winner

United States

2020

#SaltyNotSorry

Entrant Company

Miami Ad School, Miami

Category

Video / Online Video (Campaign)

Client's Name

Lay's

Sub-Category

New Category (Video / Online Video Campaign)

#Saltynotsorry is an integrated campaign encouraging people to be honest and have fun, no matter the situation. According to Urban Dictionary, the word “salty” is to be bitter or upset. However, thanks to pop culture, the term has generated a trend of memes that we can laugh about. We want people to experience fun moments of enjoyment with any interaction throughout their day.

Credits

Art Director Tássia Cunha
Copywriter Skylar Braswell
Copywriter Luvkumar Khemlani
2020
Singapore

Entrant Company

IrisWave

Category

Wedding

2020
United States
Cardinal Group Management

Entrant Company

Agency Fifty3

Category

New Category (Digital Marketing)

2020
United States

Entrant Company

Academy of Art University

Category

Best Visual Design

2020
India

Entrant Company

ValueLabs

Category

Educational / Training