Vega Awards | Centauri Winner

United States

2020

#SaltyNotSorry

Entrant Company

Miami Ad School, Miami

Category

Video / Online Video (Campaign)

Client's Name

Lay's

Sub-Category

New Category (Video / Online Video Campaign)

Entry Level

Student

#Saltynotsorry is an integrated campaign encouraging people to be honest and have fun, no matter the situation. According to Urban Dictionary, the word “salty” is to be bitter or upset. However, thanks to pop culture, the term has generated a trend of memes that we can laugh about. We want people to experience fun moments of enjoyment with any interaction throughout their day.

Credits

Art Director Tássia Cunha
Copywriter Skylar Braswell
Copywriter Luvkumar Khemlani
2020
United States

Entrant Company

Savvy Productions

Category

Financial Services

2020
United States
Coastal Paws Pet Resort

Entrant Company

LHWH Advertising & PR

Category

Consumer

2020
United States

Entrant Company

Socialfly

Category

Food & Beverage

2020
United States

Entrant Company

AARP

Category

Email Marketing