United States
2020
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#Saltynotsorry is an integrated campaign encouraging people to be honest and have fun, no matter the situation. According to Urban Dictionary, the word “salty” is to be bitter or upset. However, thanks to pop culture, the term has generated a trend of memes that we can laugh about. We want people to experience fun moments of enjoyment with any interaction throughout their day.
Credits
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Player One Trailers
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Best Directing
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Best User Experience
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Ericson Group Inc
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Business to Business
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Zorka.Agency
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Experimental / Innovative