Vega Awards | Centauri Winner

United States

2020

#SaltyNotSorry

Entrant Company

Miami Ad School, Miami

Category

Video / Online Video (Campaign)

Client's Name

Lay's

Sub-Category

New Category (Video / Online Video Campaign)

#Saltynotsorry is an integrated campaign encouraging people to be honest and have fun, no matter the situation. According to Urban Dictionary, the word “salty” is to be bitter or upset. However, thanks to pop culture, the term has generated a trend of memes that we can laugh about. We want people to experience fun moments of enjoyment with any interaction throughout their day.

Credits

Art Director Tássia Cunha
Copywriter Skylar Braswell
Copywriter Luvkumar Khemlani
2020
United States
MediaBlink

Entrant Company

ArtVersion

Category

User Experience

2020
Hong Kong S.A.R.

Entrant Company

Sino Real Estate Agency Limited

Category

Marketing Effectiveness

2020
United States

Entrant Company

Altudo

Category

New Category (Website)

2020
Belgium

Entrant Company

Emakina

Category

Corporate Social Responsibility