2020
#SaltyNotSorry
Entrant Company
Miami Ad School, Miami
Category
Video / Online Video (Campaign) - New Category (Video / Online Video Campaign)
Client's Name
Lay's
Country / Region
United States
Entry Level
Student
#Saltynotsorry is an integrated campaign encouraging people to be honest and have fun, no matter the situation. According to Urban Dictionary, the word “salty” is to be bitter or upset. However, thanks to pop culture, the term has generated a trend of memes that we can laugh about. We want people to experience fun moments of enjoyment with any interaction throughout their day.
Credits
Entrant Company
UnitedHealthcare
Video / Online Video (Single) - Health & Fitness
Country / Region
United States
Entrant Company
SVEN
Digital Marketing - Experimental / Innovative
Country / Region
Philippines
Entrant Company
Player One Trailers
Video / Online Video (Single) - Best Visual Effects / Motion Graphics
Country / Region
United States
Entrant Company
Zorka.Agency
Social Content & Marketing - Influencer Marketing
Country / Region
Belarus