Vega Awards | Centauri Winner

United States

2020

#SaltyNotSorry

Entrant Company

Miami Ad School, Miami

Category

Video / Online Video (Campaign)

Client's Name

Lay's

Sub-Category

New Category (Video / Online Video Campaign)

#Saltynotsorry is an integrated campaign encouraging people to be honest and have fun, no matter the situation. According to Urban Dictionary, the word “salty” is to be bitter or upset. However, thanks to pop culture, the term has generated a trend of memes that we can laugh about. We want people to experience fun moments of enjoyment with any interaction throughout their day.

Credits

Art Director Tássia Cunha
Copywriter Skylar Braswell
Copywriter Luvkumar Khemlani
2020
United States
Iceberg Interactive

Entrant Company

Player One Trailers

Category

Best Directing

2020
Germany

Entrant Company

---

Category

Best User Experience

2020
Canada

Entrant Company

Ericson Group Inc

Category

Business to Business

2020
Belarus

Entrant Company

Zorka.Agency

Category

Experimental / Innovative