Vega Awards Centauri Winner Winner

United States

2020

#SaltyNotSorry

Entrant Company

Miami Ad School, Miami

Category

Video / Online Video (Campaign)

Client's Name

Lay's

Sub-Category

New Category (Video / Online Video Campaign)

Entry Level

Student

#Saltynotsorry is an integrated campaign encouraging people to be honest and have fun, no matter the situation. According to Urban Dictionary, the word “salty” is to be bitter or upset. However, thanks to pop culture, the term has generated a trend of memes that we can laugh about. We want people to experience fun moments of enjoyment with any interaction throughout their day.

Credits

Art Director Tássia Cunha
Copywriter Skylar Braswell
Copywriter Luvkumar Khemlani
2020
United States
Clarity Partners, LLC | Vega Website Awards 2020 Winner
River Valley Metro Mass Transit District

Entrant Company

Clarity Partners, LLC

Category

Transportation

2020
United States
Player One Trailers | Vega Website Awards 2020 Winner
Iceberg Interactive

Entrant Company

Player One Trailers

Category

Best Directing

2020
Germany
Simon Puschmann | Vega Website Awards 2020 Winner

Entrant Company

Simon Puschmann

Category

Automotive

2020
United States
FindLaw | Vega Website Awards 2020 Winner

Entrant Company

FindLaw

Category

Law & Legal Services