Vega Awards | Centauri Winner

United States

2020

Paint Loves Primer

Entrant Company

Arcana Academy

Category

Video / Online Video (Single)

Client's Name

KILZ Paint & Primer

Sub-Category

Consumer Product / Services

Millennials aren’t kids anymore. The oldest subset of millennials, “Xennials,” is now the largest segment of first-time homeowners in the country. This campaign centerpiece was designed to appeal to an audience who have become experts at ignoring content that does not surprise, delight, or entertain. The main goal is to create general awareness about priming as a fundamental part of painting and locking those two ideas together in people’s minds in a way they can relate to. Reflecting their life stages back to them in an unexpected way.

Credits

Executive Creative Director / Arcana Academy Shane Hutton
Executive Creative Director / Arcana Academy Lee Walters
Executive Producer / Arcana Academy Jessica Darke
Account Executive / Arcana Academy Kensy Reissig
Executive Creative Directors / Laundry Tony Liu
Executive Creative Directors / Laundry PJ Richardson
Executive Producer / Laundry James Sweigert
Head of Production / Laundry Matthew Primm
Producer / Laundry Dean Marchand
Designer, Animation, & Compositing / Laundry Micah Fitzgerald
Designer / Laundry Fernando Lazzari
Designer / Laundry Mira Zimmerman
Animation & Compositing / Laundry Miro Klasinc
Animation & Compositing / Laundry Geoff Ciccarelli
Animation & Compositing / Laundry Alan Ng
2020
United Kingdom

Entrant Company

Kong Studio Ltd

Category

Public Service & Activism

2020
United States

Entrant Company

Player One Trailers

Category

Best Directing

2020
United States
Sony Pictures Home Entertainment

Entrant Company

Viking Social Agency

Category

Entertainment

2020
United States
Hecht Oral and Maxillofacial Surgery, P.C.

Entrant Company

Jump Creative

Category

Fitness / Health