Vega Awards | Canopus Winner

Portugal

2020

Sogrape - A homage to the classic Vintage

Entrant Company

Omdesign

Category

Video / Online Video (Single)

Client's Name

Sogrape

Sub-Category

Food & Beverage / Restaurant

Whenever emptiness takes root, when there’s a change of pace and the world stops…. Nature breathes, the work is born and Sogrape has just launched a new film, created and produced by the creative agency, to reinforce all of their principles and values. In the midst of a full period of social distancing due to the Covid-19 pandemic, the world stops and the emptiness takes room. “A homage to the classic Vintage” film pays homage to nature and makes us have time to appreciate what it gives us, every day. “It’s in our nature to create life and meaning”. The agency has shoot this film, with little more than two minutes, without resorting to new shootings, based on the idea that “waiting breeds the beat of a new life, of a new Vintage”. Thereby, Sogrape presents the most recent Port Vintages 2018 of Sandeman, Ferreira and Offley, having been the first company in Portugal to declare 2018 as a “Classic Vintage Year”. As Sogrape, the creative agency shares the same values and principles too and takes the opportunity to remind that “it’s also in our nature to endure”, to move on and never lower our guard.

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