Humble Brands grew out of founder Jeff Shardell’s quest for ways to detoxify his life after a career in tech and the stresses associated with it. He found his solution in deodorant after learning that 100% of what we put on our underarm is absorbed into our bodies and decided to create Humble Brands. With a growing business, the team at Humble decided they wanted a site that would help them continue to grow with a solid backend structure. Their more tangible goals included having a mobile-centric site that appealed to their target demographic while also being playful, approachable, user-intuitive and aesthetically charming. We wanted to highlight the simplicity of the product and it’s 5 ingredients by showing a visual representation of the ingredients in each product. You’ll see the natural elements throughout the site, as well as one of our favorite little delights - hovers over products produce a view of the ingredients in each one. The site was inspired by the mystique and desert living of the southwest. Through patterns, imagery, and font treatments, you’ll see nods to the southwest.
Affinity Creative Group
Viking Social Agency