Vega Awards | Centauri Winner

United States

2020

The Intruder

Entrant Company

Viking Social Agency

Category

Social Campaign & Series

Client's Name

Sony Pictures Home Entertainment

Sub-Category

Film & Television

For The Intruder’s home entertainment release, Viking Social partnered with Sony Pictures to reposition the film and promote a night of sexy, campy thrills. Pivoting from a more serious theatrical campaign, our home entertainment social was all about fun. We played on familiar suburban tropes, like a neighborhood watch, to establish the threat with a satirical bent. Then, we broke the feed with assets that demanded attention and revealed intriguing flashes of terrifying action. And, with some dynamic motion graphics, we saw things from Charlie’s twisted perspective. The Intruder pairs perfectly with a bottle of wine, so we offered humorous tips for an ideal night in. From girls’ nights to date nights, these assets juxtaposed creepily upbeat music with satirical tips and thrilling clips. Finally, we showcased the sexy leads and their undeniable chemistry with out-of-character clips that we enhanced with dynamic motion graphics. Our campaign for The Intruder took the guilty out of guilty pleasure. So pop the cork and press play.

2020
India
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Entrant Company

Miami Ad School Hamburg

Category

Experimental / Innovative

2020
United States
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Entrant Company

Player One Trailers

Category

Cinematography

2020
United States
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Entrant Company

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Category

Viral Marketing

2020
United States
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Entrant Company

Moms Don't Have Time to Read Books

Category

Podcast Series