Vega Awards | Centauri Winner

United States

2020

The Intruder

Entrant Company

Viking Social Agency

Category

Social Campaign & Series

Client's Name

Sony Pictures Home Entertainment

Sub-Category

Film & Television

For The Intruder’s home entertainment release, Viking Social partnered with Sony Pictures to reposition the film and promote a night of sexy, campy thrills. Pivoting from a more serious theatrical campaign, our home entertainment social was all about fun. We played on familiar suburban tropes, like a neighborhood watch, to establish the threat with a satirical bent. Then, we broke the feed with assets that demanded attention and revealed intriguing flashes of terrifying action. And, with some dynamic motion graphics, we saw things from Charlie’s twisted perspective. The Intruder pairs perfectly with a bottle of wine, so we offered humorous tips for an ideal night in. From girls’ nights to date nights, these assets juxtaposed creepily upbeat music with satirical tips and thrilling clips. Finally, we showcased the sexy leads and their undeniable chemistry with out-of-character clips that we enhanced with dynamic motion graphics. Our campaign for The Intruder took the guilty out of guilty pleasure. So pop the cork and press play.

2020
Belarus

Entrant Company

Zorka.Agency

Category

Influencer Marketing

2020
United States
KILZ Paint & Primer

Entrant Company

Arcana Academy

Category

Consumer Product / Services

2020
United Kingdom

Entrant Company

International SOS

Category

News / Information

2020
United Kingdom
National Theatre

Entrant Company

Altair Media

Category

Arts