2020

Cruel Intentions Theatrical Re-Release

Entrant

Viking Social Agency

Category

Social Campaign & Series - Entertainment

Client's Name

Sony Pictures Entertainment

Country / Region

United States

About The Entry

Viking Social Agency partnered with Sony Pictures for the 20th anniversary re-release of the iconic film Cruel Intentions. Targeting fans of the classic movie, we created culturally relevant content paired with iconic moments of the film –showing that although it’s 20 years old, it’s still just as much a guilty pleasure.