United States
2020
Cruel Intentions Theatrical Re-Release
Entrant Company
Viking Social Agency
Category
Social Campaign & Series
Client's Name
Sony Pictures Entertainment
Sub-Category
Entertainment
Viking Social Agency partnered with Sony Pictures for the 20th anniversary re-release of the iconic film Cruel Intentions. Targeting fans of the classic movie, we created culturally relevant content paired with iconic moments of the film –showing that although it’s 20 years old, it’s still just as much a guilty pleasure.
More Winners
2020
Sweden
Paradox Interactive
Entrant Company
Red Cabin Productions and Vidiotism/Lillasyster/Studio Konkret
Category
Best Writing / Story
2020
Australia
The Calile Hotel
Entrant Company
Tide Film Productions Pty Ltd
Category
Hotel / Resort and Lodging
2020
Hong Kong S.A.R., China
Entrant Company
Sino Real Estate Agency Limited
Category
Lifestyle
2020
Australia
The Calile Hotel
Entrant Company
Tide Film Productions Pty Ltd
Category
Advertisement