Vega Awards | Canopus Winner

Canada

2020

Launchfire and Jason's Deli Family Fun Sweepstakes

Entrant Company

Launchfire Interactive Inc.

Category

Digital Marketing

Client's Name

Jason's Deli

Sub-Category

Marketing Effectiveness

Jason’s Deli wanted to drive sales, increase email opt-ins, and encourage downloads of their app. At the same time, their partner, Coca Cola, was looking to boost purchases of fountain drinks. We needed a campaign that would meet the needs of both parties and also be engaging for the consumer. So we built the Family Fun Sweepstakes, a game-based campaign that incentivised purchases and encouraged players to digitally engage with Jason’s Deli.

2020
Canada
PINNACLE INTERNATIONAL

Entrant Company

PUREBLINK

Category

Real Estate

2020
United States
Unordinary Jam

Entrant Company

Hkreate

Category

Experimental / Innovative

2020
Canada

Entrant Company

TikTok Canada

Category

Marketing

2020
Turkey

Entrant Company

Promoqube

Category

Influencer