Vega Awards | Canopus Winner

Canada

2020

Launchfire and Jason's Deli Family Fun Sweepstakes

Entrant Company

Launchfire Interactive Inc.

Category

Digital Marketing

Client's Name

Jason's Deli

Sub-Category

Marketing Effectiveness

Jason’s Deli wanted to drive sales, increase email opt-ins, and encourage downloads of their app. At the same time, their partner, Coca Cola, was looking to boost purchases of fountain drinks. We needed a campaign that would meet the needs of both parties and also be engaging for the consumer. So we built the Family Fun Sweepstakes, a game-based campaign that incentivised purchases and encouraged players to digitally engage with Jason’s Deli.

2020
Portugal
Trojan Horse was a Unicorn

Entrant Company

MOXY

Category

Experimental / Innovative

2020
New Zealand

Entrant Company

ZURU Toys

Category

Influencer Marketing

2020
United States

Entrant Company

Affinity Creative Group

Category

Photography

2020
United States
Sony Pictures Entertainment

Entrant Company

Viking Social Agency

Category

Entertainment