Jason’s Deli wanted to drive sales, increase email opt-ins, and encourage downloads of their app. At the same time, their partner, Coca Cola, was looking to boost purchases of fountain drinks. We needed a campaign that would meet the needs of both parties and also be engaging for the consumer. So we built the Family Fun Sweepstakes, a game-based campaign that incentivised purchases and encouraged players to digitally engage with Jason’s Deli.
Experimental / Innovative