Vega Awards | Canopus Winner

Canada

2020

Launchfire and Jason's Deli Family Fun Sweepstakes

Entrant Company

Launchfire Interactive Inc.

Category

Digital Marketing

Client's Name

Jason's Deli

Sub-Category

Marketing Effectiveness

Jason’s Deli wanted to drive sales, increase email opt-ins, and encourage downloads of their app. At the same time, their partner, Coca Cola, was looking to boost purchases of fountain drinks. We needed a campaign that would meet the needs of both parties and also be engaging for the consumer. So we built the Family Fun Sweepstakes, a game-based campaign that incentivised purchases and encouraged players to digitally engage with Jason’s Deli.

2020
United States

Entrant Company

Mirrored Media

Category

Influencer Marketing

2020
Poland

Entrant Company

TOFU Studio

Category

Cultural

2020
United States
Hypergiant Industries

Entrant Company

Hypergiant Industries

Category

Science / Technology

2020
United States

Entrant Company

High-Proof Creative

Category

Weird (NEW)