Vega Awards | Canopus Winner

Canada

2020

Launchfire and Jason's Deli Family Fun Sweepstakes

Entrant Company

Launchfire Interactive Inc.

Category

Digital Marketing

Client's Name

Jason's Deli

Sub-Category

Marketing Effectiveness

Jason’s Deli wanted to drive sales, increase email opt-ins, and encourage downloads of their app. At the same time, their partner, Coca Cola, was looking to boost purchases of fountain drinks. We needed a campaign that would meet the needs of both parties and also be engaging for the consumer. So we built the Family Fun Sweepstakes, a game-based campaign that incentivised purchases and encouraged players to digitally engage with Jason’s Deli.

2020
Spain

Entrant Company

Palzom SL

Category

Corporate

2020
United States

Entrant Company

tomorrow

Category

Fashion

2020
Hong Kong S.A.R.

Entrant Company

Sino Real Estate Agency Limited

Category

Lifestyle

2020
Hong Kong S.A.R.

Entrant Company

Sino Real Estate Agency Limited

Category

Mobile Campaign