Vega Awards | Canopus Winner

Canada

2020

Launchfire and Jason's Deli Family Fun Sweepstakes

Entrant Company

Launchfire Interactive Inc.

Category

Digital Marketing

Client's Name

Jason's Deli

Sub-Category

Marketing Effectiveness

Jason’s Deli wanted to drive sales, increase email opt-ins, and encourage downloads of their app. At the same time, their partner, Coca Cola, was looking to boost purchases of fountain drinks. We needed a campaign that would meet the needs of both parties and also be engaging for the consumer. So we built the Family Fun Sweepstakes, a game-based campaign that incentivised purchases and encouraged players to digitally engage with Jason’s Deli.

2020
United States

Entrant Company

tomorrow

Category

Website - Best Visual Design

2020
Turkey

Entrant Company

Koff Animation

Category

Best Use of Video

2020
United States

Entrant Company

tomorrow

Category

Website - Best User Experience

2020
Australia

Entrant Company

Motion Lab

Category

Food & Beverage / Restaurant