At the junction of company extension in need of re-branding and re-positioning, to support increasing market demand, MediaBlink - print media powerhouse reached out to ArtVersion. In the last two decades, they transformed and evolved their company, built on honesty, integrity, and long-tenured community relationships. With a new goal in mind, to create the new refreshed look, brand infrastructure and user experience with an essential structure that promotes services, celebrates people and emphasizes company culture. ArtVersion had a task on-hand to unleash an emotional and human interaction component together with new visuals and narrative. Following the completion of branding exercises that started with the naming strategy and new logo, MediaBlink was re-positioned with a balanced and structured hierarchy of industry-relevant tonality, colors, typestyles and graphical elements complimenting stylized photography. Built on the enterprise-level WordPress backend, with a new website in place, we ware able to transform MediaBlink's identity and generate cohesive storytelling across multi-level marketing channels based on precision, metrics and data-centric engagement.
WMUL-FM Marshall University
Website - Best User Experience